Accor group launches Health to Wealth white paper

January 20, 2023

Hospitality / Tourism / Wellness /

Multinational hotel and resort group Accor has released a white paper exploring eight key pathways for navigating business, society and leadership toward a future where human well-being and fulfilment are essential priorities.

Titled The Road Map Towards a Transformational Well-Being Culture, the research report is part of Accor’s ongoing and Health to Wealth series, designed to explore the world’s state of well-being and the defining issues of our time.

The new white paper follows Accor having already released a 12-episode podcast featuring leading thinkers and an entrepreneurial wellness start-up challenge in Paris in collaboration with French technology exhibition VivaTech

Introducing the white paper, Emlyn Brown, Accor’s Global Vice President - Well-Being, explains “Accor is seeking to drive transformational change, supporting a shift toward the emergence of a well-being economy, with an earnest desire to help people, businesses, and communities achieve their priorities for alignment and prosperity.”

The Health to Wealth white paper demonstrates that well-being must be recognised as an imperative for all to maintain the equilibrium of our lives, society, and planet.

The white paper highlights eight key pathways for businesses, governments and organisations to consider as they plot their roadmaps toward a culture of well-being, enabling them to thrive in the future economy. These findings draw on the rich body of insights shared by the speakers in the Health to Wealth podcast series.

It identifies key pathways to progress as including:

Wellbeing is body and mind - The link between mental and physical well-being has been widely documented, and these learnings yield innovative neuroscientific technology with psychological and physiological benefits.

Measurement can optimise wellbeing - Governments, health organisations, and corporations are called upon to collect more comprehensive and meaningful health data - and act on it to improve the numbers.

Wellbeing starts with our finances - With a longer-term goal to achieve an equal distribution of wealth, it is essential to help people manage money and financial stress while offering affordable well-being solutions.

Access to well-being needs to be fully democratic - Wellbeing must be inclusive, available, accessible, and achievable for everyone, regardless of wealth, gender, race, nationality, sexuality, or ability.

Joined-up thinking is required - As organisations, corporations, and nations connect their ideas and actions to a broader ecosystem, the improving health of their populations leads to more prosperous, more robust economies.

Technology must become a positive force - Empowering individuals to have control over their data, privacy, and safety while improving the quality of shared, collected, and used data is a positive force for change.

Wellbeing is entwined with our planet - Using the world’s precious resources is critical to a sense of wellbeing, ensuring our air, food and water supplies are safe, nourishing, and sustainable.

Wellbeing transcends cultural differences - The desire to be well is a universal aspiration and essential to being human; if recognised as a cornerstone of public policy, it can be the engine that transforms the world.

Well, Intelligence is a UK-based international business advisory group that champions the relevance and cultural lifeblood brought on by investments in wellbeing, guiding corporations in their quest to establish impactful well-being programs, fitter workforces, and healthier communities.

Like the Health to Wealth podcast series, the white paper was curated by Well Intelligence in partnership with Accor.

Main image: Spa at The Sebel, Brisbane.

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