Latest News

Back to Latest News back

 

Aquistion of Rokt calendar platform sees ECAL grow audience to 25 million

Aquistion of Rokt calendar platform sees ECAL grow audience to 25 million
October 27, 2024

Leading calendar marketing and communications company ECAL has announced its acquisition of US-based Rokt Calendar, adding more than 20 tier-one brands to its growing client portfolio.

A pioneer of the segment, ECAL is known for its dynamic ‘sync to calendar’ technology, allowing sports and entertainment fans to sync their favourite events directly to their personal digital calendar, so they stay up-to-date and connected.

With over 70% of adults relying on a digital calendar to manage their lives, ECAL continues to grow in popularity, increasing its global audience to over 25 million.

The NBA, MLB, NHL, NASCAR, Indycar, EuroLeague, Fox Sports, The Skimm, and SiriusXM number among leading brands moving to the ECAL platform following the acquisition.

The move secures ECAL’s position as the global leader in calendar marketing, with the acquisition adding an increased presence in the US to an already dominant position in Australia, New Zealand, the UK and Europe.

Advising that the consolidation presents limitless potential for ECAL in the calendar marketing segment, ECAL founder and Chief Executive, Patrick Barrett stated “this is a really exciting deal for us, and we are very appreciative of the team at Rokt who believed that ECAL was the best future home for their important calendar clients.

“ECAL as a business has invested heavily in developing the most sophisticated and modernised solution of its type, and through this acquisition, we are able to set a high benchmark standard for smart, personalised communications into calendar for over 400 major brands globally and growing.”

Barrett (pictured) added “we’re always innovating.

“In (recent) months we’ve launched two breakthrough features - a ‘Native Language Translations AI’ that delivers events content in the preferred native language of the user; and a ‘Super Calendar Display’ that has re-imagined what’s possible in an embeddable calendar widget for a website.

“ECAL works because it is the most effective communications channel for events across any industry, without exception, and actively works to drive engagement, tune-in and sales. It is also a highly effective data acquisition and insights tool for these brands, who want to better understand who and how their audiences interact with their content, so they can better deliver on their CRM and personalisation objectives.”

With 100% delivery rates, 100% content relevancy, and click-through rates of up to 10% for in-demand promotions and over 15% for livestream and ticket on-sale, ECAL’s direct-to-calendar approach avoids the inbox chaos while also commanding consumer attention.

Barrett concluded “with the ever-increasing fragmentation of communications and the need for brands to ‘cut-through’ the noise and counter a shrinking attention span, the calendar is one of the last remaining sacred spaces, and a ‘single source of truth’ for most people.”

Related Articles

2nd July 2024 - Western Australian Government extends support for ASTN to drive local sports tech ecosystem

19th June 2024 - Swinburne University of Technology extends partnership with Richmond Football Club

18th June 2024 - Alta Global Group teams up with former UFC Fighter Jessica-Rose Clark

7th June 2024 - ASTN partnership delivers new accelerator program for Queensland sportstech startups

6th June 2024 - Catapult’s sports technology innovations drive revenue past US$100 million

28th March 2024 - Sports Technologies Network announces strategic leadership restructure

1st March 2024 - ASTN and etrainu open first program in new ‘Sports Tech Startup Series’

13th December 2023 - QUT awarded $2.27 million boost to train data scientists for sports tech challenges

10th November 2023 - ASTN releases inaugural report highlighting power of university partnerships with sports technology

18th September 2023 - XV Capital makes Board appointment to drive global sports tech expansion

7th August 2023 - Events promote Australia’s fast growing sports tech industry

24th May 2023 - New report reveals ongoing growth of Australia’s sports tech industry

16th June 2023 - Queensland Government secures future of mass participation events

24th August 2022 - Abbott World Marathon Majors and Mass Participation World partner drive return to running

20th March 2021 - AMPSEA heads to Canberra to present need for stimulus package for mass participation events

7th July 2020 - World Athletics looks to broaden mass participation reach


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Mattioli

Gianni Mattoli Director 0412 360 378 E: gianni@mattoli.com.au E: marketing@mattioli.com.au Tony Aloi National Operations Manager 0425 762 864 E: tony@mattoli.com.au MEL · SYD · ADE…

read more

Aquatics / Recreation / Safety / Technology

 
 

Riedel Communications Australia Pty Ltd

We live for media production and global events, providing real-time networks for video, audio, data and communications.

read more

Entertainment / Events / Technology / Venues

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business