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read moreNewly released figures show that April’s second AFL Gather Round delivered more than 190,000 visitor nights while contributing more than $91 million to South Australia’s economy.
With a total of 265,011 fans attending the sold out four-day sporting festival from 4th to 7th April, independent analysis undertaken for the AFL by IER showed that the event attracted 45,847 visitors to South Australia while supporting 655 full-time equivalent jobs.
The research found that around 93% of these visitors spent at least one night in South Australia, with interstate visitors spending on average 4.5 nights in South Australia with IER’s analysis showing that of the 191,669 visitor nights created, 52,026 were outside of the city.
According to independent analysis undertaken for the AFL by IER, the economic contribution of $91.6 million is a 10% increase on the inaugural Gather Round in 2023, while the total number of visitor nights increased by 40,209.
Source: IER.
Commenting on the findings, South Australian Premier, Peter Malinauskas stated “we know that Gather Round was an extraordinary success in 2024, and built on the strong foundations we set with the inaugural event in 2023.
“A $91.6 million economic contribution is a significant return, as are the almost 200,000 visitor nights.
“That represents tens of thousands of interstate visitors filling our hotels, and spending money in our cafes and bars.”
Gather Round 2025
Announcing the third edition of Gather Round, the AFL has stated that at least one game will be held in the Barossa Valley - at the Lyndoch Recreation Park - next year.
Scheduled to run from Thursday 10th to Sunday 13th April - coinciding with school holidays in South Australia, Victoria, Western Australia, NSW and Queensland - the event will precede the traditional Easter round of AFL matches that will take place over the long weekend from 18th to 21st April.
AFL Chief Executive, Andrew Dillon stated “the timing of the 2025 event and the April school holidays will give fans and families the best opportunity to visit South Australia. This strategy has proven effective over the first two years, especially with interstate visitors making up 33 percent of match attendees.”
Virgin Australia, the AFL’s official airline, will provide additional flights to Adelaide for the Gather Round weekend.
Image: Magic Round 2023 at Mt Barker.
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24th June 2024 - AFL and Maple Community Services partner to improve inclusivity in sport
22nd June 2024 - WorkSafe Victoria continues to support country AFL through 2024 funding program
17th June 2024 - Carlton FC breaks club attendance records in 2024 AFL season
4th June 2024 - Kylie Rogers to depart the AFL to become Chief Executive at the Victoria Racing Club
19th May 2024 - NRL Magic Round to remain in Brisbane until at least 2027
18th May 2024 - AFLNT welcomes the redevelopment of Woodroffe Oval
1st May 2024 - AFL clubs unite together against gender-based violence
14th April 2024 - Upgraded Barossa Valley venue to feature in AFL’s 2025 Gather Round
8th April 2024 - Barossa Valley’s participation in 2025 AFL Gather Round to deliver major facility upgrades
28th March 2024 - Regional South Australia hospitality sector to benefit during AFL’s Gather Round
18th March 2024 - AFL breaks crowd records through first round
13th February 2024 - Record ticket sales and membership figures drive strong AFL 2023 financial result
30th January 2024 - AFL records Australia’s largest sporting crowds in 2023
27th January 2024 - Internal review at AFL’s Western Bulldogs sees creation of new role of General Manager Football Operations
23rd January 2024 - AFL releases new guidelines on community sport facilities
29th September 2023 - Tanunda Football and Cricket clubs welcome Barossa Council’s upgrade to main oval
16th October 2020 - Mt Barker aquatic and sport facility gets extra $5 million in funds from Federal Budget
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