Latest News

Back to Latest News back

 

Ahead of NRL Grand Final Suncorp extends naming rights deal for Brisbane’s Suncorp Stadium

Ahead of NRL Grand Final Suncorp extends naming rights deal for Brisbane’s Suncorp Stadium
September 29, 2021

With the venue preparing to host the NRL Grand Final this week, Stadiums Queensland and ASM Global have today announced the extension of Suncorp Stadium’s naming rights agreement the financial services company Suncorp.

First agreed in 1994, Brisbane-based Suncorp’s agreement for the 52,500-capacity venue, already one of the most longstanding venue naming rights partnerships in the world, has been extended for 10 years.

Welcoming the extension, Suncorp Stadium General Manager, Alan Graham, stated “both brands are synonymous with quality and the relationship typifies the strong community bond and connection we both share.

“There’s a whole generation who have never known the Stadium by any other name than Suncorp Stadium. Suncorp’s sponsorship has helped ensure the Stadium retains its status as one of the most exciting and entertaining stadiums on the planet.”

Suncorp Group Chief Executive, Steve Johnston added “Suncorp Stadium has been home to sporting battles, epic concerts and it even withstood the 2011 floods. It is part of our Queensland way of life and that’s why we’ve been a proud partner of the stadium for over 25 years.

“At a time when much in our lives has changed, we’ve been so fortunate to have Queensland’s home of sports and entertainment open. It has given fans in person, and watching at home, much-needed excitement and entertainment.

“Our business has a long and proud heritage in Queensland, and we look forward to being part of the state’s exciting future.”

With Sydney unable to host the NRL Grand Final this weekend because of COVID restrictions, Suncorp Stadium will be host the game on Sunday 3rd October, with the entire finals series having been held across Queensland.

The plan for the finals was agreed following discussions between the Australian Rugby League Commission (ARLC) and the Queensland Government after the NSW Government confirmed it would not be able to host matches.

Earlier this month Suncorp agreed to continue its support for Super Netball Australia, recommitting as their Principal Partner for a further five years.

Suncorp Stadium is managed by ASM Global.

Images: (Top, from left) netball champion Laura Geitz, Suncorp Group Chief Executive Steve Johnston, NRL legend Johnathan Thurston and ASM Global Chairman and Chief Executive of ASM Global Harvey Lister AM and the venue's giant screen confirms the naming rights (below).

Related Articles

24th September 2021 - Australian Government extends NRL partnership raising profile of vocational education and training

21st September 2021 - Bankwest Stadium gains new naming rights as part of CommBank investment in Western Sydney

17th September 2021 - NRL clubs to receive up to $7 million in funding in COVID-19 Relief Package

14th September 2021 - NRL unveils support package for NRLW players after postponement of 2021 season

9th September 2021 - Brisbane’s Suncorp Stadium to host relocated NRL Grand Final

8th September 2021 - Regional Queensland secures NRL finals

4th September 2021 - Landmark pay deal agreed for Suncorp Super Netball players

1st August 2021 - NRL sidesteps Greater Brisbane lockdown with five games in two days at Suncorp Stadium

31st July 2021 - AFL and NRL fixtures cancelled as snap lockdown introduced in South East Queensland

29th July 2021 - Ongoing Coronavirus challenges sees NRL delay plans for 17th team

22nd July 2021 - Brisbane Olympic bid secures 72 of IOC member’s 77 votes for 2032 Games hosting

12th July 2021 - NSW NRL clubs and Canberra Raiders to relocate to Queensland to counter NSW COVID-19 restrictions

5th July 2021 - Suncorp Stadium operating at full capacity while Brisbane’s entertainment venues stay closed

14th June 2021 - Harvey Lister recognised for a lifetime dedication to tourism and events in the Queen’s Birthday Honours list

11th June 2021 - Local craft brewery takes on naming rights for Manly’s Brookvale Oval

28th May 2021 - Stadium Australia opens search for new naming rights partner

14th May 2021 - Suncorp Stadium ready for NRL Magic Round

14th February 2021 - ASM Global’s Harvey Lister looks to ‘full revival’ of live events in 2022

9th February 2021 - Queensland Government and NRL aim for 50,000 fans a day at Suncorp Stadium during 2021 Magic Round

29th January 2021 - Naming rights deal revealed for Redcliffe’s Dolphin Stadium

19th November 2020 - Suncorp Stadium’s State of Origin crowd gains global acclaim

18th November 2020 - Suncorp Stadium State of Origin decider sets world’s post-COVID attendance record

13th November 2020 - Easing of Queensland Government’s Coronavirus restrictions will allow capacity crowd for Suncorp Stadium State of Origin decider

27th June 2020 - ASM Global releases operational plans for the reopening of its arenas, stadia, theatres and convention centres

30th April 2020 - ASM Global to launch environmental hygiene program

12th December 2019 - Naming Rights secured for new North Queensland Stadium

23rd September 2019 - AEG Ogden’s Harvey Lister expresses frustrations at delays with Brisbane Live precinct


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology

 
 

SimplySwim

    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology

 
 

Momentus Technologies

About: Momentus Technologies is a global provider of industry-leading venue and event management solutions that empower organizations to create extraordinary moments. With over 50,000 users in more…

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 

HIB Insurance Brokers Pty Ltd

HIB Insurance Brokers - Experts in Leisure and Amusement Insurance With over 20 years specialising in the Amusement and Leisure industries, we have the experience to understand your operations and…

read more

Attractions / Entertainment / Insurance / Recreation / Safety

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business