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Amanda Bracks’ Management Training venture looks to empower fitness businesses, leisure centres and boutiques

Amanda Bracks’ Management Training venture looks to empower fitness businesses, leisure centres and boutiques
March 28, 2024

Launching her new venture, Fitness Management Training, in the aftermath of selling her Soulful Fitness studio in the Sydney suburb of Lane Cove, Australian Fitness Industry Roll of Honour Inductee Amanda Bracks is sharing her experience to empower fitness businesses through valuable on demand sales, lead generation and retention training sessions and resources.

Bracks, who has been selling memberships, training staff and managing and owning fitness, wellbeing and leisure businesses since 1995, has unique experience in selling over 22,000 memberships, growing a fitness club to $4.5 million p/a and managed aquatic and recreation centres.

She was also the national promotion manager for Australia’s first ever direct debit company which was instrumental in the growth of the fitness industry, run the national marketing department in a fitness franchise, been the national sales specialist at a fitness franchise, owned her own yoga and Pilates studio with a turnover of $1.25million p/a, authored two marketing and sales books and presented in multiple countries around the world on fitness sales, marketing and management.

Having trained owners and their teams in Australia, New Zealand, India, China, USA and the UK she is extremely passionate about helping businesses grow and flourish to enable them to boost the health and fitness of their communities.

Bracks has conducted sales and lead generation training sessions with a range of brands including YMCA, Belgravia Leisure, Fernwood Fitness, Inner West Council, Maroondah Council, Vision Personal Training, Anytime Fitness Asia, the Health and Fitness Association (formerly IHRSA), ChinaFit, Re-Creation Health Clubs, Contours, Healthy Inspirations and many yoga and Pilates studios and independent fitness club owners.

She explains “the most effective way to improve skill, increase consistency and boost business results and staff retention is with constant and never-ending training.

“Technology now makes it more accessible for all staff, casual to management, to be upskilled with the same training and constant training anytime, anywhere.”

For on demand online sales, retention, marketing, lead generation and management training, go to www.fitnessmanagementtraining.com.au or email: amanda@fitnessmanagementtraining.com.au

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7th March 2024 - IHRSA rebrands as the Health & Fitness Association

25th March 2024 - Self Esteem Brands to expand Anytime Fitness franchising into the United Arab Emirates

6th February 2024 - Mindbody and ClassPass trends study sees 80% of consumers viewing wellness as more important than ever

4th January 2024 - AUSactive identifies exercise for mental health as the year’s top fitness trend

20th September 2023 - Fernwood Fitness secure multiple wins at 2023 AUSactive Awards

25th April 2021 - Sydney’s Soulful Fitness offers complimentary eight-week membership to veterans

9th October 2020 - Works completed at redeveloped Ashfield Aquatic Centre

29th May 2019 - Vision Personal Training invests in technology overhaul and meal delivery

12th April 2019 - David Allan, Ken Baldwin, Amanda Bracks and Leon McNiece inducted into Fitness Australia Roll of Honour

22nd May 2018 - Vision Personal Training launches new internal fitness challenge

10th September 2012 - Fitness sales leader Amanda Bracks advises on customer acquisition, sales and retention

27th September 2011 - Amanda Bracks spreads the word about fitness inspirations

4th February 2010 - Amanda Bracks to Inspire People to Exercise


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