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ASM Global partners with guest experience experts to drive fan innovations

ASM Global partners with guest experience experts to drive fan innovations
July 12, 2023
About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.

With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.

Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.

In addition to publishing, Nigel speaks on marketing communications at a range of industry events.

He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).

In 2020, he launched the new Asian Leisure Business website.

As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

His philosophy on life is to be kind to all and to indulge those that you love.

His passions include family, Newcastle United and motorcycles (especially British ones) as well, until February 2025 when she left us, caring a little pug named Stella.

Click here to connect with him via LinkedIn.

Read more from this author

Related Articles

22nd May 2023 - ASM Global’s Harvey Lister calls for Gold Coast Convention and Exhibition Centre expansion

9th May 2023 - ASM Global Australia appoints First Nations ambassador

10th March 2023 - Harvey Lister: ‘live events and entertainment are recession proof’

11th February 2023 - ASM Global Asia Pacific appoints new Director of Marketing

16th January 2023 - Asahi agrees partnership to supply non-alcoholic drinks to ASM Global’s Australian venues

23rd November 2022 - ASM Global unveils Exhibition World Bahrain

17th November 2022 - ASM Global promotes Alex Merchán to drive expansion of the world’s largest live-event marketing platform

29th September 2022 - ASM Global reappointed as manager of Brisbane’s Suncorp Stadium

13th September 2022 - ASM Global appoints Australian sports turf expert for Hong Kong’s Kai Tak Sports Park

24th August 2022 - ASM Global venues secure four of the top five rankings for Australia/New Zealand

18th August 2022 - New ASM Global partnership looks to create ‘the most sustainable venues in the world’

29th July 2022 - ASM Global Advantage shows flexibility at Te Pae Christchurch Convention Centre

22nd July 2022 - ASM Global announces partnership with Malaysian Government for management of Kuala Lumpur Sports City

27th June 2022 - ASM Global technology partnership to deliver new venue management platform

27th May 2022 - ASM Global’s Rod Pilbeam set to move to part-time role

26th May 2022 - ASM Global announces executive management changes at BCEC

21st April 2022 - ASM Global introduces facial verification technology for live events

5th March 2022 - ASM Global appointed to manage London’s Olympia

4th March 2022 - ASM Global, Live Nation and Oak View Group pledge to end doing business with Russia

14th February 2022 - ASM Global announces new Commercial Director at Dubai’s Coca-Cola Arena

11th February 2022 - ASM Global looks to hire 1,000 employees across intercontinental jobs fairs

3rd December 2021 - ASM Global enters partnership to track fan experiences

23rd November 2021 - ASM Global grows Asia Pacific footprint with new Singapore regional headquarters

31st August 2021 - ASM Global appointed managing operator for two venues in Saudi Arabia

17th June 2021 - ASM Global and Ticketmaster expand international strategic partnership

1st June 2021 - ASM Global recruits for key positions at Hong Kong’s Kai Tak Sports park


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