ASSA launch new water safety campaign

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October 9, 2020

Aquatics / Education / Marketing / Safety /

The Australian Swim Schools Association (ASSA) and ASSA water safety committee have announced an exciting new water safety initiative – ‘Count Down to Summer Series’.

Replacing this year’s SAFER Swimming week, the water safety campaign ‘Count Down to Summer Series’ aims to share vital water safety messaging year-round and incorporate ASSA’s SAFERwater Warriors.

The SAFERwater Warriors was released during last year’s Australian Swim Schools Conference in Cairns and was created by ASSA’s Water Safety Committee. ASSA will continue to use these characters to help share important water safety messaging.

Each SAFERwater Warrior has a vital message attached to them and is designed as a fun approach to spreading vital Water Safety messages through ASSA swim schools:

Swimming Skills - GLIDE

Adult Supervision - SKYE

Fences and Gates - FORCE

Emergency Action Plan - DASH

An ASSA Water Safety Committee Convenor advised that “the ASSA Water Safety Team are excited to join the SAFER WaterWarriors to launch the 2020 Countdown to Summer.

“After a long cold winter and a big COVID break, the SAFER WaterWarriors call everyone to action - help us get the layers of protection in place to keep kids SAFER as the weather warms up. Bring on Summer!”

All ASSA member swim schools will be receiving a series of infographics and colouring collateral over the coming weeks to share with their families to help (re)gain clients through Glide's messaging – the importance of swimming skills, particularly after a long break as well as to promote other water safety messages.

These graphics can be used through social media and other channels and can be co-branded with swim schools’ logos.

An official date for the 2021 SAFER Swimming Week will be announced in the coming months.

8th July 2020 - ASSA to stage virtual conference for swim schools

4th July 2020 - Ross Gage steps down as ASSA Chief Executive

25th May 2020 - ASSA calls on Fair Work Commission to freeze Fitness Industry Award

30th April 2020 - ASSA raises concerns over future of swim schools

7th February 2020 - ASSA reports highly successful Singapore International Swim School Spectacular

6th August 2019 - ASSA announces latest inductees to Australian Swim Schools Hall of Fame

30th November 2018 - ASSA launches Australia’s most inclusive swimming lesson

6th November 2018 - ASSA presents first Exceptional Service to Teaching of Swimming and Water Safety Award

2nd August 2018 - ASSA recognises professional and industry excellence at 2018 awards

25th August 2017 - Paul Sadler inducted as ASSA industry legend

14th June 2017 - ASSA forms foundation to deal with community swimming issues

26th April 2017 - ASSA looks to globalise the swim school industry

15th December 2016 - ASSA promotes NO DROWN TOWN concept on video

2nd November 2016 - ASSA takes swim school safety message to Western Australia

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