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read moreA Tourism Research Australia national visitor survey reveals demand for nature-based tourism experiences has grown with visitors choosing to connect more with Australia's many unique natural and cultural assets.
From 2014 to 2023, nature-based activities among Australians saw an overall growth of 47% in demand. Some activities grew by almost 85%, and around 50% more people are enjoying Australia's stunning great outdoors.
What does this mean for tourism businesses?
Now is the perfect time for tourism businesses to embrace nature-based activities and make the most of this growing trend.
Enhancing products, experiences and visitor infrastructure are THRIVE 2030 priorities, with national parks and World Heritage Listed areas a key focus.
Tourism businesses can capitalise upon this increase in demand from visitors by investing in or partnering with other operators or stakeholders to grow nature-based experiences.
A practical sustainability toolkit
Austrade notes that “with Australia's natural assets attracting visitors, it's important we work to preserve them. According to Booking.com, 75% of travellers say they want to travel more sustainably over the next 12 months.
“Austrade’s Sustainable Tourism Toolkit helps tourism businesses understand how to become more sustainable to meet this growing demand.”
The toolkit was produced by Austrade in cooperation with Tourism Australia and all state and territory governments.
Being sustainable can benefit tourism businesses in many ways. It can:
TRA's National Visitor Survey revealed growth in demand for the following activities since 2014:
The Sustainability Toolkit has practical, easy-to-understand information to help businesses get started on the path to sustainability. Download the toolkit on Austrade website.
Image. Quicksilver Pro Dive Cairns Diving Snorkelling. Credit: TNQ
1st April 2024 - Austrade undertaking industry consultation on next phase of THRIVE 2030 visitor economy strategy
26th March 2022 - Federal Government launches THRIVE 2030 strategy to rebuild tourism sector
3rd July 2024 - PHIST sustainable tourism event will encourage confrontation of conventional thinking
5th June 2024 - Global Sustainable Tourism Summit gets underway in Brisbane
4th June 2024 - Inaugural Global Sustainable Tourism Summit to delve into issues challenging the industry
24th May 2024 - Novotel Darwin CBD becomes Northern Territory’s first Sustainable Tourism Certified urban hotel
6th May 2024 - Big Red Group announced as major sponsor for 2024 Global Sustainable Tourism Summit
26th April 2024 - $8 million secured for Abrolhos Islands sustainable tourism development
11th March 2024 - NSW Central Coast secures global green award for growing a sustainable tourism industry
14th February 2024 - Program and speakers announced for 2024 Global Sustainable Tourism Summit
23rd January 2024 - Tropic Wings commits to sustainable tourism and launches new wildlife tour
23rd January 2024 - Ecotourism Australia announces keynote presenter for Global Sustainable Tourism Summit
9th January 2024 - Novotel Cairns Oasis Resort becomes first Sustainable Tourism Certified resort in North Queensland
15th November 2023 - Ecotourism Australia releases details for 2024 Global Sustainable Tourism Summit
18th October 2023 - WTTC and Global Sustainable Tourism Council agree a three-stage hotel sustainability initiative
21st August 2023 - Tourism NT launches online sustainable tourism toolkit for Northern Territory operators
6th May 2023 - Ecotourism Australia encouraged by sustainable tourism demand at ATE23
18th April 2023 - Singapore achieves Global Sustainable Tourism Council certification as sustainable urban destination
4th April 2023 - Ecotourism Australia partnership sees sustainable tourism experiences showcased via ATDW
28th March 2023 - Ecotourism Australia certified business wins Sustainable Tourism Award
3rd July 2020 - Funding to assist development of Sustainable Tourism Toolkit for Central Victorian Goldfields
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