AusLeisure

Mindful of how Australia’s recent bushfires having impacted inbound tourism to Australia, Tennis Australia and the Australian Open have been seeking to use the event’s global platform to, according to Tournament Director Craig Tiley, “show the world that Australia is still open for business, and for tourism.”

Speaking prior to this weekend’s finals, Tiley advised “yes, there are still so many areas affected by the terrible fires, and unfortunately that will continue for years to come. But this is a vast island continent and there are still many wonderful places and experiences untouched by the tragedy, and that are open for international visitors.

“Australia is Open branding will appear across the site, including on Rod Laver Arena, during the finals weekend, and we hope it’s something that resonates with viewers around the world. Come to Australia, we are open for business.”

Roger Federer, a leading figure in the Rally for Relief fundraising event before the tournament, has always been keen to promote iconic Australian experiences and encourage visitation.

Federer advised “I wanted to raise awareness and raise some money.

“To tell the people to still come and travel to Australia.”

Melbourne-born and actor Chris Hemsworth added “there’s only one thing I love more than tennis and that is Australia

“As you all know, Australia’s had an incredibly difficult time these past few months but thankfully, people from all over the world have been there to support us and help us get through it.

“Now we need your help again. We need your help to spread the word that Australia is Open … to all our friends across the globe, we miss you and we cannot wait to have you visit soon.”

Doing so will add to the tremendous collective spirit that helped the recovery process begin. The tennis family alone has raised more than $5.7 million this summer, helped by Rally for Relief, Aces for Bushfire Relief across all events, including the Australian Open and many other generous displays of support.

Stars including Roger Federer, Rafael Nadal, Serena Williams, Naomi Osaka, Caroline Wozniacki, Petra Kvitova, Alexander Zverev, Coco Gauff, Stefanos Tsitsipas and Australia’s Nick Kyrgios have not only donated individually but also participated in the pre-Australian Open exhibition that showcased both their passion for this nation - and inspired many others to offer generous support.

And the message that Australia is Open clearly resonates with that star playing group. As they showed off their best tennis, in Melbourne during the current tournament and at lead in events in Perth, Brisbane, Sydney and Hobart, many of the world’s top players have relished - and shared on social media - some famous Australian experiences.

From selfies with famous wildlife, to beach visits and days or nights enjoying signature restaurants, the fan favourites have made the most of their time in Australia.

Image: Australian Open branding at Melbourne Park now says ‘Australia is Open’.

Related Articles

30th January 2020 - NRL expands Road to Regions program following bushfire crises

29th January 2020 - Australia’s major sports unite to aid bushfire affected communities rebuild

28th January 2020 - Australian tennis great Margaret Court honoured at Australian Open

23rd January 2020 - Tourism Australia launches $20 million campaign to support bushfire affected industry

21st January 2020 - Melbourne-based Redcat’s IT platform implemented at the Australian Open

20th January 2020 - New report aims to prompt recognition of climate change threat to Australian Open

19th January 2020 - What court surfaces will the Australian Open be played on?

14th January 2020 - Melbourne’s poor air quality impacts Australian Open qualifier event

10th January 2020 - Tourism Australia looks to reassure visitors with information on bushfire impacts

10th January 2020 - Sport and venues rally to back bushfire relief

9th January 2020 - Bushfires have massive impact on Australian tourism industry

6th January 2020 - Victorian Government announces new dedicated agency to guide bushfire recovery

4th January 2020 - VTIC provides advice for businesses impacted by the bushfires

25th October 2019 - Footprint of Australian Open set to expand in 2020

27th December 2018 - Roger Federer promotes Western Australia’s the Pinnacles 

3rd January 2020 - Bushfires predicted to have massive financial impact on Australian tourism industry

4th October 2018 - Western Australian Government invests in Serena Williams to play at Hopman Cup

3rd July 2018 - Roger Federer to return to Perth for 2019 Hopman Cup

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.