AusLeisure

Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program has been re-branded.

Aiming to “better promote” tourism businesses, the new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool, paired with new, modern branding to promote stakeholders’ status as a Quality Tourism Accredited Business.

A statement announcing the new branding advises “the Quality Tourism Framework enables you to develop your business from start-up through to niche markets and international trade channels, in order to develop a sustainable tourism business that can compete and prosper.”

 

The new branding will be issued to Quality Tourism Accredited, Star Rated and Award-winning businesses at the start of 2019/20, in time for a consumer marketing campaign.

The Program is managed by the Tourism Council WA.

Click here for more information.

Image: Camel tours on Broome's Cable Beach.

Related Articles

23rd April 2019 - New Qualmark Awards to recognise exceptional New Zealand visitor experiences

2nd April 2019 - 2019 Australian Regional Tourism Convention to be staged in Devonport

3rd March 2019 - Prominence of Quality Tourism Accredited Businesses at the 2018 Australian Tourism Awards

2nd March 2019 - Industry welcomes commitment to the Quality Tourism Framework

2nd March 2019 - Irwins named industry legends at Tasmania-hosted Australian Tourism Awards as Labor’s Albanese pledges Quality Tourism Framework funding

18th January 2019 - Tourism Accreditation Program to rebrand in 2019

2nd November 2018 - Tourism Council WA calls for change in Western Australian tourism activity

1st March 2018 - Australian Tourism Accreditation Program dominates Tourism Awards

3rd August 2016 - Australian Regional Tourism Network to research local government spending in tourism

7th February 2016 - Accredited businesses sweep winners list at National Tourism Awards

7th April 2015 - NSW and Queensland tourism bodies back Australian Tourism Accreditation Program

2nd July 2014 - Federal Government scraps tourism quality assurance scheme commitment

30th March 2013 - Delivering higher quality experiences for Chinese Visitors

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.