Mobile and internet provider, Belong, has joined forces with the Sydney Sixers Men’s and Women’s teams, marking the launch of a three-year contract with the club and Belong’s first major sporting sponsorship.

This collaboration is not your typical sponsorship deal – it’s a powerful union that underscores Belong’s commitment to shaking up the sporting world. This is the first time the Sydney Sixers have had a principal partner for both its men’s and women’s teams.  

This partnership isn’t just about logos on jerseys, it’s about values. Belong and the Sydney Sixers share a mission to champion individuality, embracing everyone, regardless of age, gender, or ability. It’s all about empowering fans and players to be themselves and shine.  

Aaliah Eggins-Bryson, Head of Product and Marketing at Belong, said the partnership aligns with Belong’s mission to help all Australians feel like they belong.

“At Belong, we’re committed to supporting communities and initiatives that drive positive impact. The Sydney Sixers do just this – and we couldn’t be prouder to kick off our partnership with such a fantastic club.

“Sport brings people together, and connection is of the utmost importance to us at Belong. We look forward to working with the Sydney Sixers team to help empower sports stars from the ground up, making attending the cricket more accessible to customers and elevating sport – particularly female participation in sport – for fans across the country.”

There are bounds of perks coming out of this partnership – Belong customers, employees, and the wider community can enjoy exclusive access to extraordinary experiences, fan events, tickets allocations, and money can’t buy experiences and merchandise.  

Head of Sydney Sixers, Rachael Haynes, said the partnership was the start of an exciting new chapter for the club and shared “The Sixers are extremely proud to partner with Belong for the next three years. The partnership marks an exciting first for both parties – the first major partnership in sport for Belong, and the first time we will have a principal partner across both the men’s and women’s teams for the Sixers.

“As a club we’re driven by making a positive impact, whether that be on our fans, on our sport or on our wider community. We want everyone to feel like they belong at the Sixers.

“We want to partner with organisations who care genuinely and thrive on bringing people together.”

More information on Belong offers at www.belong.com.au/go/sydney-sixers

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