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BFT have announced a partnership with athletic footwear and apparel brand PUMA who will be their official footwear partner for the Oceania region.

Approaching the opening of its 200th studio, BFT Marketing Director, Georgia Dunlop advised "we have been approached by multiple brands in the past, but it has always been of the utmost importance to us to partner with companies that share our values and ambitions. We strongly believe PUMA is the perfect fit.

"Like us, PUMA is a people driven business. They put culture and community at the centre of everything they do, which is one of the many reasons why this partnership makes so much sense. Our brands are authentic, confident, credible and conversational. We are both leaders in our industries."

PUMA is affiliated with some of the biggest names in sport including Neymar Jnr, LaMelo Ball, Nicola McDermott, Rohan Browning, Sabrina Frederick and Israel Adesanya (to name a few). They are also the official sponsors of several prominent local sporting teams and associations including the AFL, Richmond FC, Carlton FC, GWS Giants, North Melbourne FC, NSW Blues, Queensland Maroons, Melbourne Vixens, New Zealand Warriors and the Silver Ferns.

The Germany-based company has also just launched what it says is the world's first women's-specific running shoe, Run XX Nitro.

Backed by research and engineered to support female biomechanics, the new runner, which enhances the brand's 'Run for Her' positioning, was developing from research using 224 runners who logged more than 58,000 kilometres.

Images: BFT (top) and the PUMA Run XX Nitro shoe (below).

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