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Business France, the French Embassy’s Trade and Investment Commission, is looking to foster exciting new partnerships between Australian and French companies in the aquatic, fitness, recreation and sport industry.

As the national agency supporting the international development of the French economy, Business France believes there are great opportunities within this sector for developing synergies between the two nations, with a spokesperson advising “budding partnerships in sporting infrastructure, equipment, solution and sporting events management will prove valuable and rewarding.”

With sport a shared interest and priority between Australia and France two countries, with the 2023 Rugby World Cup and Paris 2024 Summer Olympics and Paralympics just around the corner, and the multitude of international sporting events expected to be hosted in Australia in the coming years such as Women's Football World Cup 2023, Rugby World Cup 2027 leading to the Brisbane Olympic Games 2032, the spokesperson added “there is no better time than now to explore new opportunities for innovation and invest in this booming industry.”

In December 2022, Business France Australia looks forward to hosting a sports-themed roundtable where the major players in French sports will have a chance to connect with Australian companies and key opinion leaders in this space.

Business France Australia is inviting interested parties to be part of the conversation with major stakeholders, officials sports event organising committees, sports federations and to stay posted on its upcoming events by following the Linkedin page @Business France Australia.

To connect with businesses to exchange on potential collaboration, those interested can subscribe to French Sport Solutions a digital platform showcasing France’s comprehensive French offerings sport, equine and water sports that act as a digital benchmark tool for foreign buyers, distributors, decision-makers and private contractors looking for innovative and world-class solutions.

Click here to view the French Sport Solutions platform.

Image: The concept for a sports precinct in Paris' Place de la Concorde during the 2024 Olympics.

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