AusLeisure

The Caravan and Camping Industry Association NSW has partnered with Destination NSW in a joint multi-week television, social and digital media advertising campaign - ‘Feel More, Live More’ - dedicated to caravan and camping holidays.

CCIA Chief Executive Lyndel Gray advises “these beautiful ads build on the emotion and strength of Destination NSW’s multi-million dollar advertising campaign with a focus on the freedom and adventure of caravan and camping holidays.

“There are more than 3.5 million caravan and camping trips taken in NSW each year and the majority of those trips are made by people travelling within the state so targeting these visitors is both highly relevant and important to the tourism industry.

“Caravan and camping holidays account for over 13 million visitor nights in NSW each year generating over $2.1bn in expenditure, much of this in regional communities across the state.

“With a strong demand for holidays that get you up close to nature and exploring the state, there is no better way to experience our own backyard than on a caravan or camping road trip holiday.”

NSW Minister for Enterprise, Investment and Trade, Minister for Tourism and Sport and Minister for Western Sydney Stuart Ayres said the caravan and camping industry played a vital role in the visitor economy.

“The ‘Feel More, Live More’ campaign highlights why caravan and camping holidays are so beloved in NSW,” Minister Ayres said. 

“Camping and caravanning are a great way to appreciate the beauty and wonder of NSW. We know visitors now want more than a checklist of things to see. They want experiences that inspire, amaze, and revitalise them and staying at one of our state’s fantastic holiday parks is the perfect way to feel new. 

“From the beach to the bush and everywhere in between, NSW is spoilt for choice, and I know visitors from far and wide are guaranteed to have a memorable experience. I also encourage NSW residents to get out and explore their own backyard and help turbocharge the visitor economy in regional areas.”

Gray said the CCIA had been partnering with DNSW for over 10 years, delivering marketing campaigns that inspire visitors to enjoy the caravan and camping experience and this new campaign is a demonstration of the importance and success of these activities.

“With pent up demand and greater community confidence in travel, this is the right time for our industry to showcase what it has to offer and highlight one of the most endearing and original forms of Australian holiday getaways.”

“We are delighted that eight of our major member park groups have also joined with us on this campaign, and there are links from www.caravancampingnsw.com to each, making it easier to find out what’s on offer and plan and book”

Our major campaign partners are Reflections Holiday Parks, NRMA Parks & Resorts, Discovery Holiday Parks, Hampshire Holidays, Ingenia Holiday Parks, Tasman Holidays Parks, Holiday Haven, and Big4 Holiday Parks.

The 'Feel More, Live More' campaign is now underway with television ads profiling some of the great escapes across NSW which are accessible for a caravan and camping getaway. The TV campaign will be complemented by social and digital media ad placements across NSW targeting families, youth and the over 50’s market. 

The campaign connects consumers to www.caravancampingnsw.com where they can research, plan and book their next holiday

View the 30” TV Campaign here:

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