News: Marketing
Virgin Active challenges fitness industry fakes and frauds in new international marketing campaign
Targeting ‘fakefluencers’, fad diets, fake oils, fakes, false idols, frauds and gurus, the Virgin Active health club chain has launched a provocative new promotional campaign…
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KOJO joins PMY Group to transform global sport and entertainment offerings
KOJO, an award-winning sports, experience and entertainment company, has joined the PMY Group to further strengthen its intelligence, technology, and experience offerings globally. For…
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Viva Leisure launches new health and wellness initiative
Viva Leisure has introduced The Supp Society, which it describes as “a dynamic new brand dedicated to enhancing your health and wellness journey”. Introducing the brand, the…
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Michael Klim returns to MSAC as part of autobiography promotion
Champion swimmer Michael Klim has recently returned to the Melbourne Sports and Aquatic Centre (MSAC) as part of promotions for his just released autobiography. Klim, an Olympic swimming…
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Football Australia secures unprecedented eight awards for Matildas’ marketing campaign
Football Australia secures unprecedented eight awards for Matildas’ marketing campaign Football Australia has secured an unprecedented eight awards at the prestigious 2024 Asia…
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Aquatic industry bodies in running for association awards
Industry bodies Aquatics and Recreation Victoria (ARV) and SPASA (Swimming Pool and Spa Association Australia) are each in the running for recognition as Australia's Association of the…
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New Sport Design Australia awards look to recognise ‘sports creators’
The team behind the Sport Design Australia consultancy and podcast have announced an award program for sports creators and creative teams. To be presented in November, the Sport Design…
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Strategic Membership Solutions releases latest whitepaper ‘Evolving Association Membership Models’
Belinda Moore from Strategic Membership Solutions has released her latest whitepaper, Evolving Association Membership Models. Moore advises “this paper has been years in the making,…
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