News: Marketing
Saudi Pro League announces new major sponsorship deal with ROSHN
The Saudi Pro League has announced a five-year sponsorship deal with ROSHN, the national real estate developer, powered by the Public Investment Fund. As part of the agreement valued at US…
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Coronet Peak marks 75 Years of Good Times
New Zealand ski field Coronet Peak has marked its 75th anniversary with five nights of events. The five-day programme, which ran from 17th to 21st August, presented a range of…
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Former Manly Sea Eagles executive launches new sport and venues consultancy
Luke Tucker, the former Chief Commercial Officer of NRL club the Manly Sea Eagles has launched a new commercial consultancy picking up work with VenuesLive, the new operator of Central…
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Key issues in global sport assessed in new book from leading sport management educators
A newly published text from Hans Westerbeek, Professor of International Sport Business and Director of PASI (Physical Activity & Sport Insights) at Victoria University and Adam Karg,…
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Revo Fitness appoints Dentsu International to manage national media account
Perth-based accessible gym chain Revo Fitness has appointed Dentsu Media and Creative to manage its national media planning, buying and creative account. As reported by Mediaweek, Dentsu…
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Abbott World Marathon Majors and Mass Participation World partner drive return to running
In a bid to encourage a return to mass participation events in the aftermath of the COVID-19 pandemic, the #togetherwemove initiative has been launched by Abbott World Marathon Majors…
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MKTG expands team with multiple key hires
MKTG Sports + Entertainment, part of dentsu Sports International has today announced the expansion of their team with several key hires: Hugh Rogan as Sponsorship Account Director, Sara…
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IRONMAN Group Oceania announces Qatar Airways as title partner
The IRONMAN Group Oceania has announced Qatar Airways as title partner of the 2022 editions of IRONMAN 70.3 Sunshine Coast and IRONMAN 70.3 Western Sydney. Qatar Airways IRONMAN 70.3…
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