News: Marketing
Key issues in global sport assessed in new book from leading sport management educators
A newly published text from Hans Westerbeek, Professor of International Sport Business and Director of PASI (Physical Activity & Sport Insights) at Victoria University and Adam Karg,…
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Revo Fitness appoints Dentsu International to manage national media account
Perth-based accessible gym chain Revo Fitness has appointed Dentsu Media and Creative to manage its national media planning, buying and creative account. As reported by Mediaweek, Dentsu…
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Abbott World Marathon Majors and Mass Participation World partner drive return to running
In a bid to encourage a return to mass participation events in the aftermath of the COVID-19 pandemic, the #togetherwemove initiative has been launched by Abbott World Marathon Majors…
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MKTG expands team with multiple key hires
MKTG Sports + Entertainment, part of dentsu Sports International has today announced the expansion of their team with several key hires: Hugh Rogan as Sponsorship Account Director, Sara…
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IRONMAN Group Oceania announces Qatar Airways as title partner
The IRONMAN Group Oceania has announced Qatar Airways as title partner of the 2022 editions of IRONMAN 70.3 Sunshine Coast and IRONMAN 70.3 Western Sydney. Qatar Airways IRONMAN 70.3…
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200 franchisees attend Plus Fitness’ annual conference at Sydney’s Accor Stadium
Leading gym franchise Plus Fitness has shared details of its 2022 Amplify Conference which attracted over 200 franchisees from all over the country to Sydney’s Accor Stadium. Held…
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KPMG announced as title partner of the Australia Sail Grand Prix
SailGP has today announced a new sponsorship with leading professional service firm, KPMG Australia. In a multi-season deal, KPMG becomes the Title Partner of the Australia Sail Grand…
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Silver Ferns and Cadbury thank New Zealand netball volunteers
Silver Ferns have been visiting netball centres around New Zealand to show their appreciation to the hundreds of volunteers who support the game across the country with gifts of chocolate…
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