News: Marketing
New strategy to drive future of NSW tourism
A focus on experience-led tourism along with the delivery of millions of extra airline seats and tens of thousands of hotel rooms form part of a plan to transform NSW’s visitor…
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New naming for Geelong basketball stadium
A key location for basketball in the greater Geelong and Bellarine region is now known by a new name, following the merger of its namesake sponsor in recent weeks. Following AWA Alliance…
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Asian volleyball competitions attracted US$38 million in sponsorship in 2023
Asia’s elite volleyball competitions generated US$38.4 million in sponsorship, making it the 11th ranked regional sport sponsorship platform - despite volleyball accounting for only…
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Malaysia maintains top ranking as destination for Muslim travellers
Malaysia retained its top position as the premier destination for Muslim travellers after receiving over 4.5 million Muslim international arrivals in 2023. As advised by the Islamic…
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Focus on experience-led tourism takes centre stage at 2024 NSW Visitor Economy Forum
The 2024 NSW Visitor Economy Forum was held yesterday at the ICC Sydney, underscored the importance of rich and immersive visitor experiences in shaping the future growth of the NSW…
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A-League Central Coast Mariners partners with GambleAware to stand against betting advertising
A-League Central Coast Mariners FC has announced a new Reclaim the Game partnership with GambleAware aimed at enhancing the fans’ experience by removing sports betting advertising.…
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Perth’s HBF Arena and HBF Stadium to return to generic names after failure to secure new naming rights
After an unsuccessful attempt to sell the naming rights for HBF Arena in Joondalup and HBF Stadium in Mount Claremont, VenuesWest has revealed that the venues will be rebranded without the…
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54 appoints sport analytics specialist to drive Data and Insights
Global sports and entertainment agency 54 has appointed Rob Balsom as Head of Data and Insights. Balsom will lead a growing team of data professionals, providing strategic intelligence to…
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