News: Marketing
New Zealand Rugby partnership to power global digital transformation
New Zealand Rugby (NZR) has signed a multi-year partnership with technology provide SAP to accelerate its digital transformation across all areas of the business. The global partnership,…
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ASICS renews Australian Olympic Committee apparel and footwear partnership
Sporting brand ASICS has renewed its partnership with the Australian Olympic Committee (AOC) as its official performance footwear and apparel partner until 2026. Following the success of…
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ASEAN Football Federation announce Mitsubishi Electric tournament sponsorship
The ASEAN Football Federation (AFF) has announced a new partnership with Mitsubishi Electric that will see the leading electrical equipment manufacturer become the title sponsor of the AFF…
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Gymnastics Clubs Australia looks to engage with top end clubs
Gymnastics Clubs Australia (GCA) will be conducting its second national in-person event in July with the staging of its 2022 National Congress in Darwin. Set to follow the highly…
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AIA Australia announces Layne Beachley as new Vitality Ambassador
AIA Australia, a leading life, health and wellbeing insurer, has announced Australian female surfing identity Layne Beachley as its new AIA Vitality Ambassador. The former seven-time World…
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TEDxSydney returns as face-to-face event after three years
TEDxSydney will hold its first in-person event at Sydney Town Hall on 5th August, marking a return of its in-person main event in three years. In a statement introducing TEDxSydney 2022,…
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Red Energy takes on naming rights deal for Bendigo Stadium
Red Energy, the energy retail subsidiary of Snowy Hydro Limited, has taken up the naming rights to Bendigo Stadium. To be renamed Red Energy Arena from next month, the sponsorhip is…
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AFL agrees world’s first sports partnership for Reddit Avatars
AFL and Reddit have partnered to deliver a world first sports partnership that will allow fans to develop their own sporing avatars. The global first partnership between a traditional…
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