News: Marketing
April Fools’ gags makes waves across the industry
1st April, April Fool’s Day, saw a range of jokes from across the industry test the gullibility of Australians and New Zealanders, with Auckland’s Eden Park setting the tone…
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Gemba launches its latest sponsorship activation with Western Sydney Wanderers
Amplifying the ‘Every K Counts ' message for Transport NSW’s ongoing road safety campaign, Gemba has launched ‘talking stickers’ to encourage drivers to slow…
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NZSki deploys quirky marketing campaign to showcase its three mountains
NZSki has today launched a quirky marketing campaign influenced by popular reality TV show ‘Shark Tank’ to showcase its three mountain areas of Queenstown’s Coronet Peak,…
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Advance Rockhampton launches Sporting Destination Guide
Rockhampton Regional Council’s Economic Development unit, Advance Rockhampton, has today launched a new Sporting Destination Guide. The Rockhampton Region Sporting Destination guide…
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Record spending by visitors to Tropical North Queensland
Australian visitors spent a record $2.7 billion in Tropical North Queensland during 2021 despite the loss of the key Sydney and Melbourne markets for much of the year, according to the…
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TRENZ Connect Online events reconnects New Zealand tourism with global markets
New Zealand tourism industry is set to reconnecting with the world in a series of online events which will virtually connect leading tourism operators with almost 300 travel buyers from…
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Polytan named Germany’s ‘brand of the century’
Artificial turf, manufactured by Polytan under the Poligras and LigaTurf brands, has been named as the ‘Brand of the Century’ by Germany’s Zeit publishing group.…
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Inspiring FILEX Leadership Summit brings key stakeholders together
Setting the scene for its other industry events over the coming months, last week’s FILEX Leadership Summit brought together a select group of senior industry executives to…
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