News: Marketing
Australian Olympic Committee records small profit despite COVID challenges and fall in sponsorship revenue
Releasing its annual report, the Australian Olympic Committee (AOC) has revealed a small profit of $500,000 in the 2021 financial year after the COVID-19-impaced Olympics saw a fall in…
read moreDeloitte announced as International Olympic Committee partner until Brisbane 2032 Olympics
The International Olympic Committee (IOC) and global consultants Deloitte have signed a 10-year, five-Games partnership that will see as an Olympics sponsor until the 2032 Brisbane Olympic…
read moreOctagon launches specialist agency focusing on sport’s role in driving social change
Sports marketing agency Octagon has launched a new division called No2ndPlace which seeks to use sport to generate awareness around a range of issues and bring about social change.…
read moreInjury to young boy at Movie World unlikely to impact Gold Coast’s hoped for Easter tourism surge
An injury suffered by a 12-year-old boy who fell from a ride at Warner Bros. Movie World earlier this week is unlikely to impact the Gold Coast’s tourism recovery and hoped for…
read moreLogan City Council launches new tourism destination brand
Logan City Council has launched a new tourism destination brand – Explore Logan – which will introduce visitors to the best the city has to offer, from a thriving art scene to…
read moreEntries open for National Sports Convention Innovation Awards
The organisers of the National Sports & Physical Activity Convention (NSC) have advised that entries are now open for the Australian Sport, Recreation and Play Innovation Awards. The…
read more89% rise in AFLW club membership numbers
The AFL has reported a “massive 89% increase” increase in AFLW club memberships to reach record levels, advising that “support for elite women's football has reached…
read moreOneFitStop reveals rebranding as Hapana
Leading fitness business solutions provider OneFitStop has announced that it will trade under a new name, Hapana, while also introducing a new logo and brand identity. Launched nine years…
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