News: Marketing
AMA joins Rethink Sugary Drink partnership
The Australian Medical Association has joined the Rethink Sugary Drink alliance – a partnership between 19 other health and community organisations who all share the united goal…
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Martial arts technology company Alta focuses on reaching more than four million customers
Leaving behind its Wimp2Warrior brand, Sydney-based fitness technology company Alta Global Group is looking at dramatic expansion in the on the mixed martial arts and combat sports…
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A-Leagues and PFA partner to introduce social media content moderation software
In an Australia first, the A-League and Professional Footballers Australia (PFA) have struck a deal with technology provider, GoBubble Community, to shield the organisations’ social…
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April Fools’ gags makes waves across the industry
1st April, April Fool’s Day, saw a range of jokes from across the industry test the gullibility of Australians and New Zealanders, with Auckland’s Eden Park setting the tone…
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Gemba launches its latest sponsorship activation with Western Sydney Wanderers
Amplifying the ‘Every K Counts ' message for Transport NSW’s ongoing road safety campaign, Gemba has launched ‘talking stickers’ to encourage drivers to slow…
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NZSki deploys quirky marketing campaign to showcase its three mountains
NZSki has today launched a quirky marketing campaign influenced by popular reality TV show ‘Shark Tank’ to showcase its three mountain areas of Queenstown’s Coronet Peak,…
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Advance Rockhampton launches Sporting Destination Guide
Rockhampton Regional Council’s Economic Development unit, Advance Rockhampton, has today launched a new Sporting Destination Guide. The Rockhampton Region Sporting Destination guide…
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Record spending by visitors to Tropical North Queensland
Australian visitors spent a record $2.7 billion in Tropical North Queensland during 2021 despite the loss of the key Sydney and Melbourne markets for much of the year, according to the…
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