News: Marketing
Australia Sports Tech Conference combines with Content Live for October event
The organisers of the Australia Sports Tech Conference have advised that its upcoming 2025 edition, to be held at the MCG on Wednesday 29th October, will combine with Content Live, the…
read moreNew Zealand Rugby sues INEOS over non-payment of All Blacks sponsorship
New Zealand Rugby has revealed that it is taking legal action against the INEOS Group - for alleged breach of a $48 million partnership deal - following non-payment of the first tranche of…
read moreQiddiya Investment Company and Six Flags sign management agreement to operate two Saudi theme parks
Qiddya Investment Company has announced that it has signed a comprehensive management services agreement under which Six Flags Entertainment Corporation, North America’s largest…
read moreQatar Airways marketing campaign showcases enhanced passenger experiences
Qatar Airways YouTube campaigns conducted over the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing passenger…
read moreHawthorn extend partnership to stage matches at UTAS Stadium until end of 2027
The AFL’s Hawthorn Football Club and the Tasmanian Government have announced an extension of their 25-year partnership that will see the Hawks play four home matches in the 2026 and…
read moreNew Plymouth’s Yarrow Stadium set for renaming as Stadium Taranaki as naming rights sponsorship ends
Just months ahead of the unveiling a brand-new East Stand, the more than two decades-long naming rights deal at Yarrow Stadium in New Plymouth is coming to an end. Manaia-based Yarrows…
read moreAIME opens in Melbourne as Cvent study shows events set to increase in 2025
The Asia Pacific Incentives and Meetings Event (AIME) has commenced at the Melbourne Convention and Exhibition Centre today with delegates from the domestic and international business…
read moreAFL Clubs partner with Tradable Bits to drive enhanced fan engagement
Fan marketing technology company Tradable Bits has been selected by 17 Australian Football League clubs to drive fan engagement, data collection and activation strategies for the upcoming…
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