News: Marketing

Australia Sports Tech Conference combines with Content Live for October event

The organisers of the Australia Sports Tech Conference have advised that its upcoming 2025 edition, to be held at the MCG on Wednesday 29th October, will combine with Content Live, the…

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Feb 13, 2025 Events / Marketing / Sport / Technology /

 
 

New Zealand Rugby sues INEOS over non-payment of All Blacks sponsorship

New Zealand Rugby has revealed that it is taking legal action against the INEOS Group - for alleged breach of a $48 million partnership deal - following non-payment of the first tranche of…

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Feb 13, 2025 Finance / Legal / Marketing / Sport /

 
 

Qiddiya Investment Company and Six Flags sign management agreement to operate two Saudi theme parks

Qiddya Investment Company has announced that it has signed a comprehensive management services agreement under which Six Flags Entertainment Corporation, North America’s largest…

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Feb 13, 2025 Attractions / Finance / Marketing / Tourism / Waterparks /

 
 

Qatar Airways marketing campaign showcases enhanced passenger experiences

Qatar Airways YouTube campaigns conducted over the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing passenger…

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Feb 12, 2025 Marketing / Tourism /

 
 

Hawthorn extend partnership to stage matches at UTAS Stadium until end of 2027

The AFL’s Hawthorn Football Club and the Tasmanian Government have announced an extension of their 25-year partnership that will see the Hawks play four home matches in the 2026 and…

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Feb 11, 2025 Finance / Government / Marketing / Sport / Venues /

 
 

New Plymouth’s Yarrow Stadium set for renaming as Stadium Taranaki as naming rights sponsorship ends

Just months ahead of the unveiling a brand-new East Stand, the more than two decades-long naming rights deal at Yarrow Stadium in New Plymouth is coming to an end. Manaia-based Yarrows…

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Feb 11, 2025 ByNigel Benton Marketing / Sport / Venues /

 
 

AIME opens in Melbourne as Cvent study shows events set to increase in 2025

The Asia Pacific Incentives and Meetings Event (AIME) has commenced at the Melbourne Convention and Exhibition Centre today with delegates from the domestic and international business…

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Feb 10, 2025 Events / Marketing / Technology / Tourism /

 
 

AFL Clubs partner with Tradable Bits to drive enhanced fan engagement

Fan marketing technology company Tradable Bits has been selected by 17 Australian Football League clubs to drive fan engagement, data collection and activation strategies for the upcoming…

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Feb 10, 2025 Marketing / Retail / Sport / Technology /

 
 

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