News: Marketing
How confident can fitness businesses be in AI predictions?
I am often asked about the accuracy of AI - how confident we can be in its predictions. It’s understandable. Operators are, after all, being asked to move away from an expertise-led…
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2021 World Tourism Day set to celebrate inclusivity
In an intervention that aims to drive the global recovery of the pandemic impacted industry, the United Nations World Tourism Organization has invited all member states, stakeholder…
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New Les Mills Global Fitness Report suggests members ready to ‘flock’ back to facilities
Gyms around the world are set for a “roaring recovery” as they emerge from the pandemic, with fitness fans eager to get out of the house and back to working out with friends,…
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CERM invites industry input to 2021 operational benchmarking survey
CERM Performance Indicators at the University of South Australia is inviting sport, aquatic and leisure centres to be part of its 2021 Operational Management Benchmarking survey. Based at…
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MKTG reveal 2021 Frontier survey findings on sport and entertainment sponsorship
MKTG Sports + Entertainment, part of dentsu Sports International, has today released the results of its global 2021 Frontier survey which reveals insights on the state of sponsorship in…
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Campaign launched to promote Rockhampton’s mountain bike trails
Advance Rockhampton, Rockhampton Regional Council’s Economic Development arm, has launched its latest promotional campaign including a new video featuring the region’s two…
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Water Polo Australia partners with Belgravia Group to promote long-term growth
Water Polo Australia has announced a partnership with Belgravia Group, creating opportunities and benefits for members and enabling long-term participation and business growth for the…
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Australian Sports Professionals Association launches 2021 National Sports Census
Aiming to capture a national perspective of the state sports industry by those who are actively engaged in it, the Australian Sports Professionals Association (ASPA) has launched its third…
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