News: Marketing
Melbourne Storm links with Gemba to accelerate data strategy
The NRL’s Melbourne Storm has partnered with leading sport and entertainment agency Gemba to accelerate the Club’s data and analytics strategy. The engagement follows the…
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TEG allies with Empire Touring to produce Australia-wide tours and events
TEG has announced a multi-year strategic alliance with Empire Touring to co-promote tours and events across the country, featuring some of Australia’s best known 80s and 90s acts.…
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Golden Circle and Surf Life Saving Australia partner to celebrate community members making a positive difference
Golden Circle has partnered with Surf Life Saving Australia in launching ‘Sunny Saviours’, a celebration of local Australian heroes who have made a positive difference to their…
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Event manager Wendy Lacey highlights the importance of event preparation
TLC Events Manager, Wendy Lacey advises that as Queensland relaxes restrictions, it’s essential that event managers, and everyone included in staging events - pivot, plan,…
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Theme park marketeers reach out to guests and new audiences
With 2020 having seen theme parks around the world closed because of the Coronavirus pandemic, and then reopen in some nations, operators have had to suspend operations and in many cases…
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International Swimming League announces season schedule and global broadcast deals
Organisers of the International Swimming League (ISL) have announced the final schedule for its 2020 edition, which is due to commence in the Hungarian city of Budapest tomorrow (Friday…
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Asia’s wellness market set to be world’s largest by 2023
The Global Wellness Institute (GWI) has advised that Asia’s physical activity market - currently worth US$240 billion - is the world’s growth leader and will overtake North…
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Industry comes together to assess impact of COVID-19 on the events and entertainment industry
Event Summit 2020 is today bringing together the leaders of the events, live entertainment and technology industry to reveal the winners, losers and innovators of COVID 19 filmed at The…
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