News: Marketing
Melbourne Convention Bureau reports solid performance despite impact of COVID-19
The Melbourne Convention Bureau (MCB) has today released its Annual Report which outlines a solid performance in the 2019/20 financial year despite the disruptive impacts of COVID-19. MCB…
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Coronavirus pandemic impacts Australians’ emotional connection to sport
Newly released research has shown how COVID-19 has negatively affected Australia’s overall engagement with sport, lowering familiarity, the size of supporter bases, and emotional…
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Industry excellence recognised at 2020 New Zealand entertainment venues awards
The Entertainment Venues Association of New Zealand (EVANZ) has revealed the winners of 2020 Annual Awards with Charles Forbes who recently retired from The Regent on Broadway, Palmerston…
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Gemba announces appointment to newly created Divisional Manager - Marketing Strategy role
Gemba, a sport and entertainment insights and strategy company, announced today that it has appointed Adam Hodge to the newly created role Divisional Manager - Marketing Strategy. Hodge…
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PGA and ALPG unveil world-first brand refresh to strengthen their alignment
The PGA of Australia and the ALPG have unveiled their new respective brands as part of a new era that strengthens the alignment between Australia’s two professional golf bodies and…
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Auckland secures supreme prizes at New Zealand Exercise Industry Awards
Auckland personal trainer Kate Saynor and the AUT Millennium gym have won the top awards at the annual New Zealand Exercise Industry Awards. Saynor, an Olympic and Commonwealth Games…
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World Table Tennis secures Coca-Cola partnership
Coca-Cola has been named as the official beverage partner of all World TableTennis (WTT) events scheduled to take place in China 2021. The partnership will see Coca-Cola awarded…
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Advertising stations to be strategically placed around Rotorua promoting sport and cultural events
As an option for event organisers to safely and legally advertise their events without having to apply for individual resource consent or risk breaching traffic regulations, Rotorua Lakes…
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