News: Marketing
Destination Gold Coast’s Annaliese Battista announces resignation
Destination Gold Coast Chief Executive Annaliese Battista has resigned after two years in the role. While no reason has been given for her departure, Destination Gold Coast Chairman Paul…
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Report recommends merging of Auckland’s venues and tourism and events organisation into single body
An independent review of its services has recommended that two of Auckland’s council-controlled organisations (CCOs) - Regional Facilities Auckland (RFA) and Auckland Tourism, Events…
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Sydney Opera House’s demands for licence fee for ‘sails’ logo to impact city’s sport brands
The Sydney Opera House Trust’s demand that sports teams using its famous sails in their logos pay an annual $50,000 licensing fee looks set to impact the brands of several of the…
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Goulburn Mulwaree Council launches new marketing strategy
A new destination marketing campaign featuring the tagline ‘Goulburn: Country life, city heartbeat’ is being launched to promote Goulburn by the Marketing and Events Team of…
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Indian Premier League drops China’s Vivo as naming right sponsor
Political tensions between Indian and China have seen the Board of Control for Cricket in India (BCCI) announced that it will drop Chinese smartphone company Vivo as the title sponsor of…
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Promotion of Townsville boxing bout appropriates Mackay’s ‘Rumble on the Reef’ skateboard event brand
Backers of the upcoming super welterweight boxing bout between Jeff Horn and Tim Tszyu in Townsville on Wednesday 26th August have been accused of appropriating the Rumble on the Reef…
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Parramatta Eels look to accelerate data strategy with Gemba partnership
The Parramatta Eels have announced a new partnership with sport and entertainment agency Gemba to accelerate the NRL club’s ambition to be a leading data-driven organisation. The…
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Latest ActiveXchange intelligence shows importance of facilities re-engaging with members as they reopen
Tracking day-to-day recovery trends across the Australian and New Zealand aquatic, fitness and recreation sectors, the ActiveXchange Data Team has identified the importance of facilities…
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