News: Marketing
Parramatta Eels look to accelerate data strategy with Gemba partnership
The Parramatta Eels have announced a new partnership with sport and entertainment agency Gemba to accelerate the NRL club’s ambition to be a leading data-driven organisation. The…
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Latest ActiveXchange intelligence shows importance of facilities re-engaging with members as they reopen
Tracking day-to-day recovery trends across the Australian and New Zealand aquatic, fitness and recreation sectors, the ActiveXchange Data Team has identified the importance of facilities…
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Thailand halts tourism boosting ‘travel bubble’ plan as Asian Coronavirus cases rise
With its tourism-reliant economy impacted by the Coronavirus pandemic, the Government of Thailand has delayed plans to introduce a ‘travel bubble’ agreement with select…
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EEAA launches #ExpoReady campaign
The Events and Exhibitions Association of Australia (EEAA) has this week launched their #ExpoReady campaign announcing that the sector is ready to return to business in a controlled and…
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Fitness On Demand adds sales expert to Australian team
Fitness On Demand, one of the world leaders in the curation and delivery of premium fitness content to clubs and gyms, has added fitness industry veteran, Glen Taylor, to their global…
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Dubai’s GymNation reaches one million member visits milestone
Dubai fitness facility GymNation has reported reaching its one-million-member visit milestone since opening its first location in the Emirate’s Al Quoz district in July 2018. The…
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Phil Kearns appointed Executive Director of Australia’s Rugby World Cup 2027 bid
Former Wallaby, Phil Kearns - who had been in the running for Rugby Australia Chief Executive’s role prior to Raelene Castle’s appointment in 2017 – has been announced as…
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Paul Sadler Swimland puts hygiene and safety measure in place for post-Coronavirus operations
Following a forced closure of its swim schools across Australia in March as a result of COVID-19, in June Paul Sadler Swimland was able to reopen its Townsville swim school, with the Paul…
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