News: Marketing
Tourism Australia launches $20 million campaign to support bushfire affected industry
Australians are being encouraged to holiday at home this year, as part of a $20 million Tourism Australia advertising campaign aiming to support tourism operators affected by the recent…
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EEAA appoints Claudia Sagripanti as Chief Executive
The Exhibition and Event Association of Australasia (EEAA) has appointed events and digital technology expert, Claudia Sagripanti as their new Chief Executive. Following an extensive…
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VicHealth calls for higher standards on fast food marketing to teenagers and children
VicHealth and the Obesity Policy Coalition are calling for higher standards on fast food marketing to teenagers and children after new research has revealed how unhealthy food and drink…
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Jo Prothero appointed as Head of Marketing at Visit Sunshine Coast
Visit Sunshine Coast has appointed destination tourism specialist, Jo Prothero, as their new Head of Marketing. Prothero has extensive experience in the tourism industry, most…
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Sydney-based agency appointed as new global lead creative agency for Tahiti Tourisme
Following a competitive global tender, Tahiti Tourisme has appointed Sydney-based agency, Circul8 , as the new lead creative agency for global marketing and communications. Circul8 will…
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What court surfaces will the Australian Open be played on?
With the Australian Open tournament starting tomorrow, Australasian Leisure Management has learned of a number of issues relating to the surfaces being used for Tennis…
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When Pilates ceased being a trademark and became a generic term
As Pilates grew in popularity from the 1970s and into the 1980s and beyond, the Pilates name was held in trademark and only people who went through a very specific program could use it.…
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AFL’s Geelong Cats purchase local fitness club
Following on from the announcement that they would no longer be accepting any gambling-related revenue, the Geelong Cats have today announced the purchase of a health and fitness club in…
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