News: Marketing
AlphaFit’s Jamie Montesalvo explains the potential of customised fitness equipment
With branding an essential part of any business model, Jamie Montesalvo, founder and owner of Gold Coast-based equipment manufacturers AlphaFit, believes that the customisation of…
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Les Mills suggests the top 10 fitness trends for 2020
Global group fitness leader Les Mills International has shared its top 10 fitness trends for 2020. Taking a somewhat different approach to the American College of Sports Medicine’s…
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Optus Stadium named Australia’s best venue
Perth's Optus Stadium has been named the Australia's top stadium and Melbourne’s Rod Laver Arena the top indoor arena in the 2019 Stadium Awards. The Perth venue was…
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Ras Al Khaimah’s New Year’s Eve Gala secures two Guinness World Records
With thousands of spectators, including international tourists, witnessing the 13-minute long fireworks that also reached billions of people through live feeds online and telecasts by…
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Indigenous influence in brand identity for new Bondi to Manly walk
Sydney-based branding and advertising agency Principals has created a brand identity for the Bondi to Manly walking track, which opened to the public before Christmas. The branding…
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Goodbye 2019, Hello 2020 - a year in leisure
The ending of 2019 and the start of a the new year and new decade is a good time to take stock of the industry that encompasses covering aquatics, attractions, entertainment, events,…
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New technology and identity for award winning adventure park
Award winning Tauranga adventure park TECT Park has revealed a new cell tower and, as part of the celebration of this long awaited technology, new branding. The tower was turned on 9th…
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Leading global brands partner with ATP Cup
Tennis Australia has advised that the new ATP Cup tournament is attracting strong commercial support with leading brands signing on for the new 24-country team competition. Tournament…
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