News: Marketing
South Australian tourism set for significant challenges over next decade
South Australia is set to record stagnant growth in the number of visitor nights in the next financial year, according to statistics from Tourism Research Australia, and is the only state…
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Gemba partners with Supercars to develop commercial and fan engagement strategies
Sports and entertainment agency, Gemba, has signed a three-year partnership with Supercars Australia to provide the motorsport series and its competing teams with rich fan insights and…
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Plus Fitness franchisees raise $70,000 for Beyond Blue
Continuing their relationship as a partner of Beyond Blue, 24/7 gym chain Plus Fitness has raised $70,000 for the mental health charity during its National ‘Lift Yourself Up’…
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VisitorPoint partners with Australian travel technology group
VisitorPoint, New Zealand’s national distributor of tourism information, has partnered with Adventium Technology, an Australian online booking platform. VisitorPoint has distributed…
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Village Roadshow Theme Parks announces naming rights partnership with Gold Coast Marathon
The Gold Coast Marathon has secured a naming rights sponsorship with Village Roadshow Theme Parks signing a three-year agreement with the leading annual race. Village Roadshow Theme…
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Tourism Australia confirms Phillipa Harrison as new Managing Director
Tourism Australia has confirmed Phillipa Harrison as its new Managing Director, the promotion seeing Harrison become the national tourism organisation’s first ever female head.…
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Brisbane partnership delivers 2031 vision for visitor economy
More than 500 operators, investors, industry, local councils and government partners have joined forces to deliver a new 12-year vision to encourage visitors to stay longer and spend more…
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Sydney Harbour BridgeClimb looks to celebrate 21st anniversary
Sydney Harbour Bridge’s BridgeClimb experience will be celebrating 21 years of operations next month and, to mark the anniversary, has announced it will offer climbs on 1st October…
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