News: Marketing
NRL looks to guide reputation of the game with new corporate affairs appointment
The National Rugby League (NRL) has appointed Liz Deegan to the newly created executive role of Chief Corporate Affairs Officer. After 31 years at News Corp, across roles such as a…
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ALFA enters new era as states come together
The Australian Leisure Facilities Association (ALFA) has enacted a new operational structure to better align the interest of the state-based associations and broader industry. The recent…
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Poll shows multichannel marketing now ‘essential’ for sport brands
A new survey of sports fans which shows they use a variety digital feeds to access sports news underlines that sports brands should be using multichannel marketing to drive event ticket…
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Les Mills filming to be held in Australia for the first time
With the vibrancy of Les Mills International group fitness classes backed by a process of creating ‘new releases’ every three months - to ensure the music is fresh and the…
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ATIC appoints tourism leader as Executive Director
The Australian Tourism Industry Council (ATIC) has made a major strategic appointment with experienced tourism, aviation and corporate executive Simon Westaway becoming its Executive…
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South Brisbane’s Parkinson Aquatic Centre named Queensland facility of the year
Major upgrades to Parkinson Aquatic Centre in south Brisbane have helped win it the Jonas Leisure Facility of the Year Award at the Australian Leisure Facilities Association Queensland…
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Industry sales expert creates new Sales Authority Club network
Fitness industry sales expert Steve Jensen, founder and Managing Director of Impact Training Corporation, has launched a new sales community, the Sales Authority Club. Having gone live in…
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Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand
NRL sponsor Telstra has been reported as advising that bad behaviour by NRL players during the code’s ‘summer from hell’ has damaged its brand. Revealed this week in…
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