News: Marketing
Gym memberships account for half of Australian fitness industry revenues
Gym membership was the largest revenue generating stream for the Australia fitness industry in 2018, accounting for more than half of the overall revenue during the year, while the ongoing…
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Australia’s tourism accreditation program reveals new branding
Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program has been re-branded. Aiming to “better…
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Auckland’s new festival Elemental AKL closes after staging more than 65 events
The inaugural Elemental AKL festival finished this week with further strong attendance over the final weekend of events including Albert Park’s interactive light playground Tūrama,…
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Clubs combine efforts to promote Scenic Rim Golf courses
Queensland’s Scenic Rim Regional Council and five local golf clubs have banded together to promote the region’s diverse golfing destinations. Their focus lies on the local…
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Asia-Pacific markets targeted by USA fitness franchises
A new report from World Franchise Associates has suggested that an increasing number of USA-based fitness franchise concepts are looking to expand beyond North America. The World…
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PAC announces finalists for 2019 Drover Awards
Performing Arts Connections (PAC) Australia has announced the finalists for its 2019 Drover Awards. PAC Australia's Drover Awards recognise excellence in the field of regional…
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Abu Dhabi announces massive funding for events and entertainment
Abu Dhabi has announced an AED 600 million (US$163 million) ‘megafund’ as part of an initiative to develop major entertainment and business activities and festivals. The…
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AI tool dramatically improves fitness club membership retention
With up to half of all new members terminating their fitness club memberships within 12 months, a unique new artificial intelligence tool, Keepme, is now able to revolutionise member…
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