News: Marketing
Credibility of celebrity weight management blogs under question
With weight management discussions on social media being seen as highly influential, a new study by a team from the University of Glasgow in Scotland - assessing the underlying nutrition…
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Japan National Tourism Organisation looks to expand marketing across Australasia
The Sydney office of the Japan National Tourism Organisation is to extend its focus across the Tasman Sea to take on a more proactive role in enticing New Zealand travellers to Japan.…
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Richmond Tigers partners with Nielsen to track fans’ attitudes and behaviours
Richmond Football Club has become the first sporting team to sign with Nielsen, in a partnership that will see it use the Nielsen Consumer and Media View (CMV) to track fans’…
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Yas Island attractions secure multiple wins at World Travel Awards
The attractions and theme parks of Abu Dhabi’s Yas Island have each won in their respective categories at this year’s edition of the World Travel Awards™ (WTA) Middle…
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Research shows alcohol advertising in sport fuels a drinking culture
Research from Monash University and the Parisien Laboratory of Social Psychology, the University Grenoble of Alpes (France) has found that repeated exposure to alcohol advertising in sport…
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Australasian Leisure Management online readership rises by 50%
The growing popularity of the Australasian Leisure Management website and its e-News has seen a significant rise in readership, with Google Analytics figures for March 2019 showing that…
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Tourism group says South Australia needs $50 million for international marketing
The South Australian Tourism Industry Council has called on the South Australian Government to boost the marketing budget for its Tourism SA agency in order to promote the state in…
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Australasian events and executives shortlisted for 2019 StadiumBusiness Awards
The 2019 Pink Test at the Sydney Cricket Ground, Eden Park Chief Executive Nick Sautner, Melbourne’s Marvel Stadium and the smart wearable shirt used at the 2018 AFL Sydney…
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