News: Marketing
Kafnu co-working and lifestyle space opens in Sydney
A newly opened co-working, lifestyle and hotel property in the Sydney suburb of Alexandria marks the entry of the innovative Kafnu brand into Australia. A concept of international…
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ABL season the most viewed of all time
The 2018/19 Australian Baseball League season has become the most viewed of all time, thanks largely to various international broadcast deals, successful expansion and a new structure.…
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Tobacco linked sponsors dropped from F1 cars for 2019 Australian Grand Prix
The McLaren Racing and Scuderia Ferrari Formula One teams have confirmed that their tobacco related sponsorships have been dropped from their cars competing in this weekend’s…
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Toyota’s AFL partnership becomes Australia’s largest sponsorship deal
The AFL has signed a new four-year deal with major sponsor Toyota Australia, with its terms exceeding Kia's Australian Open agreement to become the largest sports sponsorship deal in…
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Sydney Kings name new Chief Executive
The Sydney Kings have announced that Chris Pongrass is to take on the role of Chief Executive, brings with him a wealth of basketball and commercial knowledge that he will apply to…
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Fitness industry growth contained by market saturation and decline in discretionary income of consumers
A decline in the discretionary income of Australians over the past three years has contained the expansion of the fitness industry growth while market saturation is anticipated to play a…
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Nielsen analysts suggest new ways to ‘value’ the rise of women’s sport
Executives at global measurement and data analytics company Nielsen suggest that television viewership and attendance shouldn’t be the only measure used in putting a…
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Wilpena Pound Resort releases first-ever Aboriginal accommodation App
Wilpena Pound Resort has released an app for visitors to South Australia’s spectacular Flinders Ranges, a first for an Australian Indigenous accommodation business. Fully…
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