News: Marketing
Nielsen analysts suggest new ways to ‘value’ the rise of women’s sport
Executives at global measurement and data analytics company Nielsen suggest that television viewership and attendance shouldn’t be the only measure used in putting a…
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Wilpena Pound Resort releases first-ever Aboriginal accommodation App
Wilpena Pound Resort has released an app for visitors to South Australia’s spectacular Flinders Ranges, a first for an Australian Indigenous accommodation business. Fully…
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TSG brands to host first ever combined exhibit at Fitness Show Sydney 2019
Leading global business management software and payment solutions provider TSG will be collectively exhibiting four of its brands for the first time at the upcoming Fitness Show Sydney.…
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Australian Golf Industry Council reports positive trend in competition rounds
The National Competition Rounds Report for 2018 has been released by the Australian Golf Industry Council, showing that over 10.43 million rounds were recorded in 2018 by GolfLink, an…
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New marketing strategies needed to drive ongoing growth of 24/7 gyms
While 24/7 gyms have driven strong growth in the fitness industry over the past five years, an IBISWorld analyst suggests that revenue growth will slow over the coming five-year period.…
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Metallica’s Australasian stadium tour to offer enhanced experiences for ticketholders
Live Nation Entertainment's announcement of the return of rock band Metallica to Australia and New Zealand for a series of concerts later this year, will see every ticket…
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Veteran Geelong tourism leader to retire
Experienced tourism leader Roger Grant has announced his intention to retire as Executive Director Tourism Greater Geelong and the Bellarine. Grant has served in his regional tourism role…
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Tourism and Transport Forum research shows Australians ‘love’ international tourists
Australians “love” international tourists and think they make the country’s economy stronger, according to a survey conducted by the Tourism and Transport Forum (TTF) in…
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