News: Marketing
Singapore Tourism Board focuses on young athletes rather than celebrities for international marketing
In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche sports…
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Sovereign Hill appoints Leisure and Tourism Solutions as Greater China and South East Asia representative
The Sovereign Hill Museums Association has announced that Leisure and Tourism Solutions Pty Ltd has been appointed as Sovereign Hill’s new representation in Greater China and…
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UFC to open US$13 million Performance Institute in Shanghai
UFC has announced that it is to open a UFC Performance Institute in the Chinese metropolis of Shanghai - the second of its kind in the world. When it opens later this year, UFC…
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Queensland experiences strong growth in domestic and international visitors
International and National Visitor Survey data released this week shows Queensland experienced strong growth in domestic and international visitors, with record highs in visitor…
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Auckland’s Pop-Up Globe secures eight Sydney Theatre Awards
New Zealand’s greatest ever theatre export, Pop-up Globe, has dominated Sydney’s theatre awards. Global theatre giant Broadway World - the world's largest theatre website…
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Tourism Council WA calls for growth fund to stop industry job losses
Tourism Council WA has called on the Western Australian Government to compete with other states by establishing a Tourism Jobs Growth Fund to arrest a continual decline in visitor…
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Victoria’s visitor statistics hit new highs
Victoria’s visitor economy is reaching record highs with boosts to visitation and tourism expenditure buoyed by effective marketing campaigns, global event acquisitions and a diverse…
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Elite female athletes back new women’s sport initiative
Top Australian female athletes including Steph Gilmore, Sam Kerr, Bronte Campbell, Alyssa Healy, Jess Fox, Minjee Lee, Caitlin Bassett, Jenna O’Hea, Ellia Green, Katie Brennan and…
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