News: Marketing
NBL renews partnerships with Chemist Warehouse, Europcar and ESPN
The National Basketball League (NBL) has renewed its long-serving partnerships with sponsors Chemist Warehouse and Europcar while also agreeing a broadcast deal with ESPN for the upcoming…
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Visitor numbers and tourist spending increase while length of stays stalls
New IBISWorld research reveals ongoing growth in Australia’s tourism industry, which was worth $125.9 billion last year while employing more than 600,000 people across the nation.…
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FITREC names Mel Tempest as Global Ambassador
FITREC has announced the appointment of Mel Tempest as Global Ambassador for its fitness registration services. Announcing the appointment, FITREC Managing Director, Dennis Hosking…
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27th September to be observed as World Tourism Day
Aimed at fostering global awareness of the value of tourism, World Tourism Day will be celebrated around the world on 27th September. World Tourism Day highlights the power of tourism for…
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Ardent Leisure facing naming challenges with new Dreamworld simulator ride
Ardent Leisure is reportedly facing a series of obstacles with the branding of its new ‘flying theatre’ simulator ride at Dreamworld. Following an abortive attempt to register…
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Weight Watchers ends use of ‘weight’ in branding
Weight Watchers has unveiled a lightened version of its name, rebranding itself WW, in what it says will be "the next stage of the company's evolution". The global weight…
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Greater Melbourne’s first ever Destination Management Visitor Plan gets industry unveiling
Representatives from across Greater Melbourne’s tourism industry were on hand today at the official launch of Greater Melbourne’s first Destination Management Visitor Plan.…
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Australian Regional Tourism Convention to push boundaries
The 2018 Australian Regional Tourism Convention will next month bring together more than 150 tourism professionals from across the nation to the Tweed region of NSW to discuss the future…
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