News: Marketing
Weight Watchers ends use of ‘weight’ in branding
Weight Watchers has unveiled a lightened version of its name, rebranding itself WW, in what it says will be "the next stage of the company's evolution". The global weight…
read moreGreater Melbourne’s first ever Destination Management Visitor Plan gets industry unveiling
Representatives from across Greater Melbourne’s tourism industry were on hand today at the official launch of Greater Melbourne’s first Destination Management Visitor Plan.…
read moreAustralian Regional Tourism Convention to push boundaries
The 2018 Australian Regional Tourism Convention will next month bring together more than 150 tourism professionals from across the nation to the Tweed region of NSW to discuss the future…
read moreRegional Tourism marketing boards unite on destination strategies
Regional Tourism Organisations (RTO’s) Destination Queenstown and Lake Wanaka Tourism have announced a move to collaborate on long-term destination strategies for the region. The…
read moreAFL renews airline sponsorship deal with Virgin Australia
The AFL has announced that Virgin Australia will remain as the sport's official airline sponsor under a new five-year partnership. Announced yesterday at Melbourne Airport, the deal…
read moreYMCA NSW cleans up at the ACT Aquatic Industry Awards
YMCA NSW’s commitment to drowning prevention and water safety education has been rewarded with a clean sweep of trophies at the ACT Aquatic Industry and Water Safety Awards.…
read moreInvestigation claims Ticketmaster helps resellers bypass scalping restrictions
A series of investigative articles about Ticketmaster by reporters from Canada’s CBC News and the Toronto Star has led to accusations that the global ticketing giant is colluding…
read moreGrowing support sees AFL fans unhappy at finals ticket allocations
With the AFL having welcomed the joining of the competition's one millionth club member this season, the growth in support for the game is creating unrealisable demands for finals…
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