News: Marketing
NSW visitor economy plan puts more emphasis on regions
The NSW Government has released its new Visitor Economy Industry Action Plan, which aims to triple overnight visitor spending by 2030. The plan has a revised annual visitor spend target…
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Former world surfing chief executive named Tourism WA Managing Director
Former Association of Surfing Professionals Chief Executive Brodie Carr has been appointed as the new Managing Director of Tourism Western Australia. Announced last night at the WA…
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Victorian health campaign sees positive results with more women getting active
VicHealth has advised that its This Girl Can - Victoria campaign has been a remarkable success in its first year, encouraging more than 285,000 Victorian women to get active. The…
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Entries open for 15th edition of WTTC Tourism for Tomorrow Awards
The World Travel and Tourism Council (WTTC) has announced that entries are now open for tourism organisations from around the world to showcase their achievements by entering in the…
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Expanding Australia’s High Net Worth appeal a positive for tourism
Tourism Australia’s latest campaign directly targeting high net worth Asian visitors is a welcome move for thousands of tourism businesses across Australia according to the…
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Significant numbers of New Zealanders look to commit to structured exercising
A total of 176,000 New Zealanders (around 3.8% of the population) say they will definitely start exercising at a gym or fitness facility in the next 12 months according to a survey by an…
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Tennis Australia appoints new Chief Insights and Marketing Officer
Experienced digital marketer Josie Brown is set to join Tennis Australia in the new role of Chief Insights and Marketing Officer. Announcing the appointment, Tennis Australia Chief…
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MKTG expands relationship with Melbourne’s Docklands Stadium:
Sports and lifestyle marketing and operations business MKTG has announced it has signed a six-year deal with Melbourne Stadiums Limited (MSL) which see the Dentsu Aegis Network division…
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