News: Marketing
Sydney zoos reach out of court settlement in branding dispute
Taronga Zoo’s legal challenge with the developer of a new attraction which wants to call itself Sydney Zoo has been settled out of court, with the western Sydney newcomer to keep the…
read moreFFA looks to enhance fan engagement with new digital strategy partnership
In a bid to reengage with audiences who turned away from the A-League in its 2017/18 season and attract new fans, Football Federation Australia (FFA) and Dentsu Aegis Network’s…
read moreSignificant growth predicted for tourism on China’s Hainan Island
Stakeholders from Hainan’s tourism industry have reacted positively to recent measures announced by Chinese President Xi Jinping that support the opening up of China’s tropical…
read moreATEC welcomes budget boost for regional tourism
The 2018 Federal Budget provided good news for Australian tourism, delivering a much-needed boost to the tourism export sector through investment in destination marketing and support for…
read moreUngerboeck a double winner at Meetings and Events Australia annual awards
Ungerboeck Software International has enjoyed significant recognition for its work in the events sector, taking out two awards at the Meetings and Events Australia national awards.…
read moreAustralian Tourism Export Council calls for Federal budget to back tourism
Australia’s tourism industry needs continued strong political leadership and commitment in order to maintain its success and grow further opportunities for the national economy, the…
read moreCockburn ARC promotes sunscreen awareness with risqué slogan
Having just passed a highly successful first year of operations, Perth’s Cockburn ARC aquatic and recreation facility has released a sunscreen awareness campaign with a risqué…
read moreNRMA continues tourism portfolio expansion with addition of Echuca Holiday Park
The NRMA is continuing the expansion of its holiday park portfolio with a new partnership with Campaspe Shire Council and the rebranding of the Echuca Holiday Park in Victoria. Located on…
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