News: Marketing
World Masters Games 2017’s Jennah Wootten to join Sport New Zealand
Sport New Zealand has announced the appointment of Jennah Wootten as its new General Manager - Partnerships and Communication. Wootten was most recently the Chief Executive of the hugely…
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ABC asks if fitness centre growth cycle might be coming to an end
National broadcaster the ABC has today reported on the “increasingly crowded” gym and fitness industry, suggesting that it may soon reach “peak market saturation”.…
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New strategy looks to boost Auckland’s visitor economy
Auckland’s visitor economy has embarked on a new strategy, Destination AKL 2025, outlining a sustainable future for tourism in New Zealand's largest city. Initiated by Auckland…
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Sydney zoos reach out of court settlement in branding dispute
Taronga Zoo’s legal challenge with the developer of a new attraction which wants to call itself Sydney Zoo has been settled out of court, with the western Sydney newcomer to keep the…
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FFA looks to enhance fan engagement with new digital strategy partnership
In a bid to reengage with audiences who turned away from the A-League in its 2017/18 season and attract new fans, Football Federation Australia (FFA) and Dentsu Aegis Network’s…
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Significant growth predicted for tourism on China’s Hainan Island
Stakeholders from Hainan’s tourism industry have reacted positively to recent measures announced by Chinese President Xi Jinping that support the opening up of China’s tropical…
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ATEC welcomes budget boost for regional tourism
The 2018 Federal Budget provided good news for Australian tourism, delivering a much-needed boost to the tourism export sector through investment in destination marketing and support for…
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Ungerboeck a double winner at Meetings and Events Australia annual awards
Ungerboeck Software International has enjoyed significant recognition for its work in the events sector, taking out two awards at the Meetings and Events Australia national awards.…
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