News: Marketing

Komo Tech partners with Fanatics Events to redefine the live event experience

Australian MarTech innovator Komo Tech has partnered with Fanatics Events - the live and special event division of Fanatics - to provide Komo’s next-generation customer engagement…

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May 10, 2024 Entertainment / Events / Marketing / Technology /

 
 

New Zealand High Court rules against Viagogo in consumer protection case

Global ticket reseller Viagogo has lost a six-year legal battle against the New Zealand Commerce Commission after being found to have repeatedly misled customers in claims that its website…

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May 8, 2024 Entertainment / Legal / Marketing / Sport / Ticketing /

 
 

Gymnastics Australia launches ‘Discover the Freedom’ campaign to redefine the sport

With the Australian Gymnastics Championships currently underway at the Gold Coast Sports and Leisure Centre, Gymnastics Australia, in conjunction with the State and Territory bodies, have…

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May 8, 2024 Marketing / Sport /

 
 

VTIC acknowledges challenges from cuts to tourism funding in Victorian budget

The Victoria Tourism Industry Council (VTIC) has acknowledged the challenges facing the industry in the wake of the cuts to funding for major events and tourism promotion in the 2024/25…

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May 8, 2024 Attractions / Finance / Government / Marketing / Tourism /

 
 

Hard Rock International’s promotion of new global loyalty program features array of celebrities

Lionel Messi, Noah Kahan, John Legend and Shakira star in a Hard Rock International global campaign promoting the new Unity by Hard Rock loyalty program that rewards Hard Rock members…

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May 8, 2024 Entertainment / Hospitality / Marketing /

 
 

Surfing event sees major event partner Rip Curl offer premium experience for competitors

The inaugural Phillip Island Junior Pro was an exciting and significant event for regional Victoria in 2023 and with the backing of Rip Curl as a major sponsor in 2024 along with the…

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May 8, 2024 Aquatics / Events / Marketing / Sport /

 
 

Tourism Australia fires staff for spending $137,000 of funds for private holidays

Tourism Australia fired three staff in October, including a senior employee, over their use of taxpayer funds on private travel. Revealed last month by Crikey, the dismissals, which had…

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May 6, 2024 Finance / Legal / Marketing / Tourism /

 
 

Bolster entertainment marketing specialists share lessons learnt from Coachella

Following the US festival Coachella’s recent success and in the wake of numerous cancellations of music festivals in Australia, entertainment and culture marketing specialists…

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May 4, 2024 Arts / Culture / Entertainment / Events / Marketing /

 
 

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