News: Marketing
Foo Fighters partner with Young Henrys craft brewery to deliver tour-branded lager
In one of the more innovative entertainment and hospitality cross promotions of recent years, American rockers the Foo Fighters collaborated with Sydney-based craft brewery Young…
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Initial speaker line-up confirmed for SportAccord Bangkok conference
SportAccord has announced that more than 20 speakers have been confirmed for the upcoming SportAccord World Sport and Business Summit, being held from 15th to 20th April 2018 at the…
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First meeting of Beyond Tourism 2020 Steering Committee
Federal Minister for Trade, Tourism and Investment Steven Ciobo has convened the first meeting of the Beyond Tourism 2020 Steering Committee. The Committee represents a selection of…
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Innovation continues at ISPS HANDA World Super 6 Perth
Australia continues to be at the cutting edge of innovation in golf with the introduction of the ‘PGA Open Mic’ during the FOX SPORTS broadcast of the ISPS HANDA World Super 6…
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Gladstone software helps Virgin Active customise the fitness experience
When members check in to any of Australia’s Virgin Active Health Clubs the technology that enables their access (including the card reader, check in system and membership database)…
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The smart strategy behind Tourism Australia’s ‘Croc Dundee’ Super Bowl pitch to the Americans
Tourism Australia’s resurrection of Crocodile Dundee in a new commercial at the USA’ Super Bowl this week has already reached hundreds of millions on the day and through social…
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Anytime Fitness links with Diabetes New Zealand to deliver better health
Leading 24/7 fitness group and top global gym franchise, Anytime Fitness, has teamed up as a Champion Sponsor with Diabetes New Zealand to help stem what is now New Zealand’s fastest…
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Enhanced business emphasis at 2018 Sydney Fitness Show
Following the success of 2017 event, the 2018 Sydney Fitness Show is set to again deliver a customised offering that will see the show split into three distinct zones - Strength, Active…
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