News: Marketing
Change of name for Gold Coast’s Heritage Bank Stadium
The home of the Gold Coast SUNS has been renamed as the People First Stadium. Just over a year after the Carrara venue became Heritage Bank Stadium, the change of branding, announced on…
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Gympie’s popular attractions feature in dedicated MONOPOLY board
The makers of MONOPOLY have selected tourism destination Gympie - a town built on the profits of gold and located 170 kms north of Brisbane - for its own dedicated board game. Gympie is…
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ROLLER delivers insights into visitor segmentation for attractions and theme parks
Ticketing, CRM and POS specialist platform ROLLER has shared its insights into visitor segmentation for theme parks and attractions - providing a detailed look at approaches, applications…
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GWS Giants announce ENGIE as naming right holder for home ground at Sydney Olympic Park
In partnership with the Royal Agricultural Society of NSW, the AFL’s GWS GIANTS have announced a new naming rights partner for their home ground at Sydney Olympic Park. The…
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IHRSA rebrands as the Health & Fitness Association
The International Health, Racquet and Sportsclub Association (IHRSA) has announced that it is to operate under the new name of the Health & Fitness Association - a modernisation that…
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Netball Australia extends sponsorships with ASICS and Westfield
Sports performance brand ASICS will continue its longstanding partnership with Netball Australia into a 28th year - renewing as the sport’s official footwear partner - while the…
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Strategic Membership Solutions spotlights 14 conversations dominating Association Planning in 2024
Strategic Membership Solutions, an organisation providing strategic planning, sponsorship, and membership support for associations, has spotlighted the 14 conversations dominating…
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Queensland Symphony Orchestra mocked for use of ‘deformed’ AI in Facebook advertisement
In an illustration of the limits of artificial intelligence, a Facebook advertisement for the Queensland Symphony Orchestra (QSO) has stirred controversy and debate with the pictured…
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