News: Marketing
Qatar aims to deliver ‘ultimate fan experience’ for 2022 FIFA World Cup
The organisers of the FIFA 2022 World Cup in Qatar have outlined their plans to deliver the "ultimate live experience" for football fans. Set to be the most compact edition of…
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FFA reveals new A-League logo and club-specific branding
Football Federation Australia (FFA) has revealed new branding for its professional leagues which will see the A-League, W-League and National Youth League share a common identity. The new…
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Social media footprint of Australian sport exceeds 51 million followers
Australian sport has more than 51 million social media followers with Facebook accounting for more than two thirds of the total, according to new research by Shunt Creative. Channel…
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Virgin Active launches global marketing campaign
Virgin Active has launched its first-ever global marketing campaign, which focuses on the fitness club group’s innovative approach to cycling, yoga and floor training. The Go There…
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IHRSA honours TRX as 2017 Associate Member of the Year
The International Health, Racquet & Sportsclub Association (IHRSA) has recognised functional training experts TRX as its 2017 Associate Member of the Year. Each year IHRSA rewards one…
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Fiji International welcomes tri-sanctioning partnership
The Fiji International will expand its worldwide reach in 2017 following a landmark agreement to include the Asian Tour as a new tri-sanctioning partner alongside the ISPS HANDA PGA Tour…
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Australian Open tennis viewers a different breed to those who play tennis
Coinciding with the start of the Australian Open, new research from Roy Morgan reveals some striking differences between Australian who watch the event on TV and those who play the sport…
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Axiata Arena rebrand heralds Malaysia’s first stadium naming rights deal
Kuala Lumpur’s Putra Stadium is to be rebranded as Axiata Arena - in Malaysia's first venue naming rights deal. The 16,000 seat indoor arena, part of the Bukit Jalil Sports…
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