News: Marketing
Live Nation study reveals true impact of live music in building brand loyalty
Live Nation Entertainment has released its latest Fan Insights Study ‘Driving Loyalty’, which reveals the power of live music in driving brand loyalty among Australians.…
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Global sport sponsorship market set to grow by US$22.6 billion in years to 2027
The expansion of leagues and the creation of new ones is set to see the global sports sponsorship market increase by US$22.64 billion between 2022 and 2027, accelerating at a compound…
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‘New organisational design’ sees departure of NRL executives
Counting down to the opening round of its 2024 season in Las Vegas the NRL has seen the departure of three of its senior executives this week. The departures include Executive General…
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ABEA appoints Maeve Thomas as Membership and Sponsorship Manager
Maeve Thomas has been appointed to the role of Membership and Sponsorship Manager for the Australian Business Events Association (ABEA) - the peak body for the business events industry -…
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VMO renews Fitness and Lifestyle Group advertising account
VMO and the Fitness and Lifestyle Group (FLG) have renewed their partnership, which will see the advertising agency continue representing media within Fitness First, Goodlife Health Clubs…
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Melbourne Convention and Exhibition Trust launches inaugural branding for new Geelong Convention and Event Centre
Melbourne Convention and Exhibition Trust (MCET), as operators of the future Nyaal Banyul Geelong Convention and Event Centre, has launched the inaugural branding for the new venue. The…
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Tātaki Auckland Unlimited appoints Annie Dundas as new Director Destination
Auckland’s economic and cultural agency, Tātaki Auckland Unlimited (TAU) has appointed Annie Dundas as its new Director Destination, leading its work with Auckland’s tourism,…
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Search begins for the face of the 2024 Melbourne Royal Show
Melbourne Royal has today launched a campaign to find the face of the 2024 Melbourne Royal Show, with applications now open to Victorian children aged between eight and 11 years. Launched…
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