News: Marketing
Hong Kong fans and officials angry over Lionel Messi’s failure to play during Inter Miami fixture
Fans at a full-house Hong Kong Stadium on Sunday night booed and called for ticket refunds after Argentine football superstar Lionel Messi failed to feature in a friendly game between his…
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Mary Valley Rattler operators offer discounted tickets to their community base
The operators of the Gympie region’s premier tourist operation, the heritage Mary Valley Rattler steam train, recognise their powerful community base and are offering locals a 25%…
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Google Cloud and PMY Group partner with LIV Golf to deliver companion app with generative AI
Google Cloud and the PMY Group have announced a new, multi-year partnership in which Google Cloud will serve as PMY’s technology partner for selected sports, events, and venue…
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Despite guest surge Dreamworld operator Coast Entertainment Holdings’ profit impacted by bad weather and rising costs
Despite a rise in guest numbers to its Gold Coast attractions Dreamworld and WhiteWater World over the past six months, Coast Entertainment Holdings has revealed that rising costs and…
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SeaWorld Entertainment announces corporate rebrand to United Parks & Resorts
US-based SeaWorld Entertainment has announced that - as of 12th February - its corporate name will change to United Parks & Resorts. In a statement the company said the new name…
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Brimbank City Council explores beauty of ageing
Brimbank City Council is taking part in a pilot campaign to help tackle ageism. The #OldisBeautiful project started with a workshop for older residents to explore ageism and what…
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Grassroots partnership announced for Football Australia’s MiniRoos and Milo
Football Australia has established a leading grassroots partnership with MILO which sees MILO become an Official Partner of MiniRoos. In 2023, almost 240,000* children participated in…
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Report shows 2023 as a year of social media engagement growth for Australian sport
In what has been a significant year for social media engagement in Australian sport, the total fan count is now up to 158 million, adding 14 million (10%) to the 2022 tally. New findings…
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