News: Marketing
Swing Fit aims to boost female golf participation through social and wellness engagement
Created in early 2015 to increase female participation and engagement in the game, Golf Australia’s Swing Fit is an innovative golf fitness and skill development program that has…
read moreDreamworld launches Pokémon Go night walks
With a growing number of attractions looking to be part of the Pokémon Go craze, Gold Coast theme park Dreamworld is helping fans fill their Pokédex by holding exclusive…
read moreRolex Sydney Hobart Yacht Race Notice of Race available in Mandarin
The Cruising Yacht Club of Australia (CYCA) has announced that for the first time in the history of the race, the Notice of Race for the Rolex Sydney Hobart Yacht Race is available on the…
read moreNSW South Coast marketing campaign wins PATA accolade
A collaborative marketing campaign to drive visitation to the South Coast has won a Gold Award at this year’s Pacific Asia Travel Association (PATA) Awards. The South Coast campaign…
read moreDEI wins deal for imaging services at Dubai’s IMG Worlds of Adventure
Global souvenir imaging provider, DEI, has been awarded a three-year contract to become the exclusive operating partner for Dubai’s IMG Worlds of Adventure, the world's largest…
read moreRepucom rebranded as Nielsen Sports after $260 million sale
Australian-founded global sports marketing agency Repucom has been rebranded as Nielsen Sports following the company having been purchased by the research giant last month in a $260…
read moreAnytime Fitness retains top place on annual Top Global Franchise list
For the second year in a row, Anytime Fitness, the world’s largest and fastest-growing ‘co-ed’ fitness club chain, has been ranked No 1 on Entrepreneur magazine’s…
read moreTechnology in gyms is good for business
In the tighly competitive fitness sector, operators increasingly see technology as a means of staying ahead of the game. Whether a chain of fitness centres or an independent studio,…
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