News: Marketing
Further turmoil at Netball Australia as Director behind Hancock Prospecting sponsorship saga quietly steps down
The Netball Australia Director who is understood to have been responsible for the Hancock Prospecting sponsorship saga in late 2022 quietly walked away from the board of the governing body…
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IAAPA appoints Director of Operations for the Middle East
Having held its 2024 Middle East Trad Summit, the International Association of Amusement Parks and Attractions (IAAPA) has announced that it will be establishing a local office in Dubai…
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Merlin Entertainments’ Scott O’Neil explains vision to be global leader in branded entertainment destinations
Merlin Entertainments Chief Executive Scott O'Neil has explained his vision for the company to be the "global leader in branded entertainment destinations and the greatest place…
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World Athletics and Sony sign new sponsorship agreement
World Athletics and the Sony Corporation have announced a new three-year agreement that will see the electronics and entertainment giant sponsor World Athletics Series events from 2024 to…
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Westpac becomes naming rights partner for NSWRL Women’s Origin team
The NSW Rugby League has announced the expansion of its partnership with Westpac in 2024 which includes the naming rights for the Westpac NSW Sky Blues and a further investment in…
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Sportradar launches new marketing solution for fan engagement
Leading global sports technology company, Sportradar, has launched Sportradar FanID - a marketing solution offering rightsholders and brands personalised fan engagement in a…
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TCL extends Global Partnership with FIBA
Leading global intelligent technology company and world's top two TV brand, TCL, has extended its global partnership with FIBA, following a highly successful six-year collaboration…
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WNBL players, partners and officials support Share the Dignity initiative
Share the Dignity initiative which runs through Cygnett WNBL’s Round 13 from 24th to 31st January, will see the league and its partners, including BOODY and Cygnett, team up to raise…
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