News: Marketing
Social media impacts mass participation sporting events
For mass participation sports events, technology is having a significant impact in the design of marketing campaigns. Echoing the way in which technology is altering the marketing of…
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Yas Marina Circuit technology benefits F1 drivers, media and fans
Hosting the 2015 Formula 1 Etihad Airways Abu Dhabi Grand Prix this weekend, the Yas Marina Circuit will be operating at the cutting edge of technology to deliver the most advanced…
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NRL announces $1.8 billion broadcast deal with Fox Sports and Channel Nine
The NRL has announced a new broadcast rights deal worth $1.8 billion across five years from 2018. The deal will see all NRL matches shown live on Fox Sports, with Channel Nine also…
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Tourism operators launch new strategic plan
The Council of Australian Tour Operators (CATO) have launched a new strategic plan at functions held this week in Melbourne and Sydney. The plan follows a changing of the guard at the…
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Toyota agrees ‘monumental’ deal with Paralympic movement
Automotive manufacturer Toyota has signed up as a worldwide partner of the International Paralympic Committee (IPC) in a groundbreaking deal that covers the entire Paralympic movement.…
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Global search for new Visit Victoria Chief Executive
Victoria is embarking on a worldwide recruitment process to find Visit Victoria’s inaugural Chief Executive. Announcing the start of recruitment for the head of the new agency,…
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Gold Coast gym commits to child welfare rather than profit
In an industry worth over $1 billion dollars and growing, there are certainly profits to be made in the fitness sector, but there are few gyms that set out not to make a cent. Project…
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Rebel Sport revealed as inaugural naming rights sponsor of the Women’s Big Bash League
The rise of women’s cricket continues with sports retailer Rebel Sport signing on as the inaugural naming rights sponsor of the Women’s Big Bash League. In addition to the new…
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